Lifecycle Marketing Manager; B2C Hybrid

Lifecycle Marketing Manager (B2C) Hybrid

Location:

Austin, Texas

Hybrid 3-4 days per week onsite.

Weedmaps is looking for a Lifecycle Marketing Manager to own the end-to-end consumer engagement strategy across our app and digital channels. You'll build and optimize multi-channel journeys that drive activation, retention, and incremental revenue using data, experimentation, and AI-powered tooling to move fast and prove impact. You'll report directly to the Director of Lifecycle Marketing and partner closely with product, data, and brand teams.

• Own and evolve the B2C lifecycle journey strategy from first open through long-term retention and win-back across push, in-app, and email.
• Own the marketing calendar for our weekly consumer newsletters, including planning, scheduling, and coordinating content to ensure consistent, on-brand delivery.
• Design and run rigorous A/B and holdout tests that isolate incremental lift, building a learning roadmap that compounds over time.
• Design campaigns and journeys to be built in Braze, leveraging segmentation, connected content, and behavioral triggers.
• Partner closely with the marketing operations team who is responsible for technical build and deployment of campaigns and journeys.
• Champion the app-first mindset and optimize push notification strategy, in-app messaging, and deep-link experiences in partnership with the product team.
• Leverage AI tools (copywriting, segmentation, send-time optimization, personalization) to accelerate execution and raise the quality bar.
• Define and track lifecycle KPIs including open rate, click rate, conversion, retention curves, and incremental revenue, and report results to stakeholders regularly.
• Collaborate cross-functionally with product, data science, design, and brand to bring integrated campaigns to life.

• 7+ years of lifecycle, CRM, or retention marketing experience with direct ownership of consumer journey strategy.
• Hands‑on Braze expertise including canvases, segments, connected content, and campaign analytics. Not just familiarity; you've built in it.
• Strong experimentation chops: you understand incrementality testing, holdout groups, statistical significance, and can tell the difference between correlation and lift.
• Experience at a mobile app‑centric company where you understand the push/in‑app/notification ecosystem and have navigated opt‑in challenges.
• A track record of incorporating AI tools into your workflow to move faster, personalize at scale, or test more hypotheses.
• Analytical fluency: comfortable pulling reports, interpreting cohort data, and making decisions grounded in numbers.
• Clear, concise communicator who can translate campaign results into business impact for non‑marketing audiences.
• Experience with Braze, AI copywriting/workflow tools, A/B and holdout testing, personalization at scale, and cannabis or regulated industry experience is a plus.

Base pay range: $124,578 - $135,668 per year, and competitive bonus.

• Physical Health (Medical, Dental & Vision)
• 100% employer‑paid premium for employees
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.

The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit (Use the "Apply for this Job" box below)..

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at  if you would like to confidentially discuss a potential accommodation during the interview process.