Marketing Operations Associate

Overview

Annie Aesthetic (“Annie”) is a private equity–backed platform focused on the medical aesthetics and functional health industries. Annie acquires and operates best-in-class medical aesthetics businesses across the United States. As the Annie Support Team (AST), we partner closely with our clinics to provide operational and financial support that accelerates growth. We take a long-term approach that optimizes outcomes for all stakeholders—owners, employees, clients, and investors alike.

We intentionally foster a performance-oriented, dynamic culture that values ownership, pragmatism, humility, and collaboration.

The Marketing Operations Associate will play a critical role in providing marketing and operational support to medical aesthetics clinics. This role reports to the Chief Marketing Officer (CMO) and works closely with the broader marketing and operations teams to support the brands’ and organization’s growth objectives. The Marketing Operations Associate serves as the primary marketing liaison between clinics, marketing vendors, and AST, ensuring campaigns and initiatives are executed against briefs and on timeline.

The role entails a mix of operational, marketing, and strategic responsibilities. The individual should be technically strong, action-oriented, diplomatic, and have excellent communication and project management skills. Technology integration and marketing experience are preferred, but not required.

• Operational & Project Management Support:
  Develop and manage project plans, build SOPs, and implementation checklists to support marketing initiatives across Annie clinics (e.g., promotions, events, local partnerships, campaign execution). Act as an execution extension of the CMO and Directors of Operations, ensuring initiatives move from concept to completion with clear timelines, ownership, and outcomes.
• Execute and lead initiatives noted in marketing strategies, continually driving forward momentum.
• Provide updates through weekly team meetings and KPI tracking with Clinic Managers and AST, ensuring alignment between central strategy and local execution.
• Partner with AST Directors, AST Marketing, and Clinic Managers to organize and monitor marketing work streams—ensuring accountability, timelines, and deliverables are met. Serve as the connective tissue between clinic teams, Operations leadership, and the central marketing function to keep priorities aligned and execution on track.

• Manage and optimize marketing tools such as AesthetixCRM, Zenoti, and Corral to improve campaign tracking, lead conversion, and reporting.
• Collaborate and support the management of marketing vendors and creative partners to ensure deliverables meet deadlines, brand guidelines, and performance standards.
• Support implementation and adoption of new marketing tools and integrations—documenting best practices, testing automations, and training clinic teams where needed.
• Serve as the operational point person for marketing systems—liaising with vendors, the AST Marketing team, and clinic staff to troubleshoot and improve workflows.

• Review and approve marketing collateral and brand assets for consistency with each brand’s identity, tone, and compliance standards.
• Contribute creative ideas and process improvements that enhance both marketing output and system efficiency (e.g., campaign workflows, automation, or data visualization).
• Collaborate cross-functionally with the operations, marketing, and vendor teams to test new approaches that elevate patient engagement and drive measurable growth.
• Support marketing pilots and campaign launches by coordinating logistics, tracking metrics, and identifying opportunities for continuous improvement.

• Bachelor’s degree required
• 5+ years of professional experience in operations, consulting, accounting, finance, or similar
• Experience with marketing CRMs, automation tools, or analytics platforms is preferred
• Experience managing multiple brands or client accounts simultaneously
• Experience in healthcare, medical aesthetics, or similar is a plus