Sr. Brand Manager - Nutrition

Who We Are

Nutrabolt is a fast‑growing, global active health and wellness company with a portfolio of market‑leading performance‑oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments under three consumer‑loved brands: C4® (one of the fastest‑growing energy drink brands in the United States and the #1 selling global pre‑workout brand), XTEND® (the #1 post‑workout recovery brand in the United States), and Cellucor® (an award‑winning sports nutrition brand created in 2002).

We are looking to bring on two Sr. Brand Managers within our Active Nutrition portfolio. One role will focus on C4‑Preworkout, and the other will support Cellucor & XTEND. While the scope and responsibilities are similar, each role will have dedicated ownership over its respective brands.

The Sr. Brand Manager for C4 Pre‑Workout is the steward of the #1 Global Pre‑Workout Brand in sports nutrition. C4 didn’t just enter the category – we built it. Now, your mission is to fortify its category position, expand its reach, and lead its next era of dominance. You operate at the intersection of performance science, gym‑floor credibility, and mainstream momentum.

Every strategy you shape and every launch you lead fuels athletes from all walks of life. From gym and fitness to turf and court, you are building the future of C4 sports nutrition.

The Sr. Brand Manager for Cellucor and XTEND will be entrusted with two of the most recognized names in sports nutrition:
Cellucor, the brand that launched Nutrabolt over 20‑years‑old and remains a cornerstone of the industry, and XTEND, the premium leader in hydration and recovery. Your role is to protect their legacy while propelling them into the next era of growth. In this role, you will sit at the intersection of science, culture, and commerce. Every decision you make sharpens positioning, fuels innovation, and strengthens the brand’s connection with performance‑driven consumers in the new era of health & wellness.

• Develop and champion a comprehensive brand strategy that aligns tightly with business objectives while deepening our connection with performance‑driven consumers.
• Steward every facet of the brand from breakthrough new product launches to high‑impact brand campaigns, ensuring disciplined execution and consistent in‑market presence.
• Inspire cross‑functional teams to deliver cohesive, culture‑relevant campaigns across digital, social, retail, events, and traditional media channels – maximizing reach and brand resonance.
• Foster strong cross‑functional partnerships and transparent communication that aligns priorities, removes friction, and turns strategy into coordinated, high‑impact executions.
• Establish clear KPIs, translate analytics into action, and continuously optimize initiatives to accelerate growth and increase marketing effectiveness.
• Decode market trends, consumer behavior, and competitive dynamics to uncover whitespace opportunities or proactively address emerging challenges to support the brand’s innovation pipeline.
• Embody and champion the C4 brand voice, values, and ambition internally and externally, inspiring confidence across teams and partners.

• 7+ years brand marketing, ideally with a background in the sports nutrition, health & wellness space or consumer products
• 1+ years of direct people leadership experience
• Bachelor’s degree or MBA in business, marketing, communications or related field preferred
• Familiarity with the latest trends in sports nutrition and natural affinity for the health & wellness space
• Experience translating rich consumer insights into actionable and compelling marketing tactics and new innovation opportunities
• Project management skills to manage multiple high‑profile and high‑budget projects at once
• Ability to work collaboratively and cross‑functionally in a fast‑paced environment where influencing and building relationships is critical
• Excellent communication and presentation skills
• Proactive personality and careful attention to detail
• Strong organizational skills and ability to prioritize in a…