Senior Manager, Member Engagement & Optimization

Member Communications And Engagement Leader

Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens. Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners.

In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we're breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.

We are hiring a strategic, marketing-forward leader to serve as the end-to-end owner of member communications and engagement across Everlywell's health plan and enterprise programs. This role owns the full picture: the strategy, engagement packages we take to market, and the outcomes those programs drive — with a core mandate of materially driving member clinical activation and return rates across our book of business.

This role leads engagement strategy across all channels, including email, SMS, direct mail, AI-powered IVR, and live agent outreach. It reports into the Marketing organization and will play a key role in shaping the future of member engagement at Everlywell.

This person should bring strong healthcare marketing judgment and meaningful experience designing engagement and activation programs in payer, Medicare Advantage, Medicaid, or broader health plan environments. They will partner closely with Product, Operations, Analytics, ML / AI, Clinical, Compliance, and client teams to improve targeting, optimize cadence and channel mix, and drive member action through both engagement design and use of predictive models.

What You'll Do:

• Serve as the owner of member communications across all channels — with a holistic view of what members experience at every touchpoint and where there is opportunity to improve.
• Evolve and continuously optimize the engagement packages Everlywell offers to health plan and enterprise clients, using data, benchmarks, and industry best practices to drive measurable improvement in kit return rates, clinical activation, and follow-through.
• Set and own performance targets for member engagement programs, building the reporting infrastructure to track, diagnose, and accelerate progress across programs.
• Design end-to-end member communication journeys — including workflow documentation to support new program launches, channel sequencing, and cross-functional alignment on touchpoint strategy.
• Own content strategy and brand expression across all member-facing communications — setting standards for messaging, health literacy, tone, and channel fit – with the ability to write, edit, and elevate member-facing copy when needed.
• Ensure Everlywell's brand voice comes through consistently across emails, SMS, direct mail, scripts, and IVR, and that all content performs against engagement goals.
• Own the full range of member-facing touchpoints beyond digital channels, including in-kit materials, inserts, and physical executions, as part of a cohesive strategy to drive member action.
• Build segmentation, messaging, and channel strategies tailored to health plan populations including Medicare Advantage, Medicaid, Commercial ACA, and other relevant lines of business.
• Lead A/B testing and optimization across messaging, creative, timing, sequencing, and channel mix, bringing a data-driven perspective into both program design and client conversations.
• Act as the voice of the member in internal conversations, advocating for what drives member action.
• Partner with Analytics, ML / AI, and Operations teams to build targeting approaches, leverage predictive models, optimize cadence and channel selection, and surface what is and is not working across programs.
• Partner with marketing…