Product Marketing Manager
Job in
Austin, Travis County, Texas, 78703, USA
Listed on 2026-07-01
Listing for:
CoStar Realty Information, Inc.
Full Time
position Listed on 2026-07-01
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Market Research, Marketing Communications
Job Description & How to Apply Below
Product Marketing Manager,
Job Description
Product Marketing Manager,
Austin, TX
** About CoStar Group*
* CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. We empower people to discover properties, insights, and connections that improve their businesses and lives.
** About *
* is the leading marketplace for rural and recreational land, connecting buyers and sellers across a complex and diverse market. Land transactions require more education, nuance, and specialization than traditional residential real estate, creating a unique opportunity to shape how this category evolves digitally.
This position will be based onsite in our Austin, TX office.
** Role Overview*
* The Product Marketing Manager is part of the Marketing team and leads positioning, messaging, and go-to-market strategy for products and features. This role partners closely with Product and Sales, alongside broader Marketing, to drive adoption, engagement, and revenue growth.
This is not a narrowly defined product marketing role-success requires a willingness to operate across strategy, execution, and cross-functional support.
The ideal candidate is a strong communicator, strategic thinker, and hands-on executor who is comfortable operating in a fast-paced, collaborative, and less structured environment.
** Core Responsibilities*
* + Develop product positioning and messaging that clearly articulates customer value
+ Translate product functionality and technical details into compelling, customer-facing narratives
+ Partner with Product Management to shape go-to-market strategy and inform product roadmap decisions
+ Lead end-to-end execution of product launches, including planning, asset development, and post-launch optimization
+ Create sales enablement materials and insights that support deal conversion and product adoption
+ Collaborate closely with Sales to gather customer feedback and identify opportunities for improvement
+ Conduct competitive analysis and market research to inform positioning and strategy
+ Support development and execution of integrated, multi-channel marketing campaigns
+ Contribute to content, campaigns, events, and customer-facing initiatives as needed
+ Coordinate customer research activities including interviews, potential focus groups, and client testimonials
** Qualifications*
* + Bachelor's degree required from an accredited, not-for-profit, in-person college/university.
+ 5+ years of experience in product marketing or a related field
+ Strong written and verbal communication skills
+ Ability to distill complex concepts into clear, compelling messaging
+ Proven ability to work cross-functionally across Product, Sales, Marketing, and Research teams
+ Strong organizational skills with the ability to prioritize and manage multiple initiatives
+ Self-starter with a high level of ownership and accountability
+ A track record of commitment to prior employers
** Preferred Qualifications*
* + Experience in real estate, marketplaces, or digital platforms
+ Familiarity with rural land, land brokerage, or related markets
+ Familiarity with adobe products like Illustrator, Photoshop, PowerPoint, etc
+ Experience operating in a fast-paced, growth-oriented environment
+ Key Characteristics
+ Hybrid thinker-doer comfortable with both strategy and execution
+ Highly collaborative and effective in cross-functional environments
+ Curious, adaptable, and comfortable navigating ambiguity
+ Results-oriented with a strong sense of ownership
** Why This Role*
* High-impact role with direct influence on product growth and market positioning
Opportunity to shape product marketing within a growing and evolving category
Broad exposure across Product, Sales, Marketing, and Research teams
What's in it for you?
When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement.
Our benefits package includes (but is not limited to):
+ Comprehensive healthcare coverage:
Medical / Vision / Dental / Prescription Drug
+ Life, legal, and supplementary insurance
+ Virtual and in person mental health counseling services for individuals and family
+ Commuter and parking benefits
+ 401(K) retirement plan with matching contributions
+ Employee stock purchase plan
+ Paid time off
+ Tuition reimbursement
+ On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
+ Access to CoStar Group's Employee Resource Groups
+ Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this…
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