Product Marketing Specialist - Market & Intelligence

Location:

Austin, TX, United States
Date Posted:
Mar 20, 2026
Category:
Marketing

The Product Marketing Specialist - Market & Competitive Intelligence role is an exciting opportunity to join a fast-growing, global company as an individual contributor with potential for people management in the future.

This role supports Meltwater’s Product Marketing team by delivering competitive intelligence, market insights, and messaging that strengthen product positioning and sales effectiveness. The position monitors market and competitor activity, develops competitive assets, and helps translate insights into product messaging and enablement materials for internal teams. Working cross-functionally with product, sales, marketing, and analyst relations, the role helps ensure teams are equipped with the insights and materials needed to effectively communicate Meltwater’s value in the market.

• Competitive monitoring:
  Track top-tier and trade news impacting Meltwater, key competitors, and the broader market, and communicate through Slack, email, and monthly newsletters.
• Competitive Intelligence Assets:
  Develop and maintain competitive assets—including battle cards, research briefs, and presentations and support sales and product team requests for competitive insights.
• Analyst Relations:
  Support M&CI Manager with regular briefings and inquiries with industry analysts and assist with analyst research evaluations as needed.
• Product Messaging & Positioning:
  Incorporate competitive insights into product messaging and communicate product updates that clearly articulate customer value.
• Sales Enablement:
  Manage and maintain sales and marketing assets that support revenue generation across prospects and existing customers.
• Cross-functional Collaboration:
  
  Partner with the global Product Marketing team and stakeholders across product, sales, customer success, UX, partnerships, marketing, and engineering to ensure alignment.

Experience : 2-5 years of Product Marketing experience, ideally within a SaaS environment or an agency setting. Preference given to those with an understanding of general Product Marketing pillars of work, including: GTM, Messaging, Sales Enablement, Market & Competitive Intelligence, and Analyst Relations. Experience in public relations, communications, or analyst relations is a plus, but not required.

Education : A bachelor's degree is required, and in Marketing, Business, Communications, or a related field is a plus.

• Strong analytical and strategic thinking abilities.
• Organizational skills to manage multiple projects and deliverables.
• Excellent written and verbal communication skills.
• Enthusiasm for working in a fast-paced, dynamic environment with strong time management and prioritization skills.
• Comfortable presenting to internal and external audiences.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.

• Deep understanding of the SaaS industry, market trends, and customer needs.
• Understanding of trends and technologies shaping the Marketing, PR, Communications, and Social Media landscapes.
• Familiarity with key industry focus areas, including Social Listening & Monitoring, Influencer Marketing & Campaign Measurement, Media Intelligence, Consumer Intelligence, Artificial Intelligence (AI), and its application in Public Relations and Marketing.
• Experience with tools such as Sales Hood, Gong, ChatGPT, Claude, Pendo, Intercom, Product Board, Salesforce, Totango, Asana, Marketo, Wistia, Loom, Miro, Frame.io, and Camtasia is advantageous.

Base Salary of $55,000 – $70,000 USD per year

Enjoy flexible paid time off that allows you to have an enhanced work-life balance.

Excellent medical, dental, and vision options

401(k) matching, life insurance, commuter benefits, and parental leave plans

Complimentary Calm App subscription for you and your loved ones, because mental wellness matters.

Access to ongoing learning opportunities, leadership development programs, and mentorship.

Clear career progression and growth pathways within a global organization.

Remote-friendly work environment with a strong emphasis…