Paid Media Specialist

Location:

Austin, TX (In‑Person / Hybrid). Compensation: $70K - $75K base. Position Type:
Full‑time / Exempt / Salaried.

Reports to:

VP of Client Strategy.

We are looking for a talented, data‑driven Paid Media Specialist to manage, optimize, and strategize paid advertising campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other digital advertising channels
. This is a hybrid remote/in‑office full‑time position.

• Launch, manage, analyze, and optimize paid ad campaigns to maximize performance, generate high‑quality leads, and drive measurable results for a portfolio of real‑estate clients.
• Develop targeting strategies, A/B testing plans, budget recommendations, and performance reports to continuously improve campaign efficiency.
• Plan, launch, and manage paid media campaigns across Google Ads (Search, Display, You Tube) and Meta (Facebook, Instagram).
• Monitor and optimize campaigns in real‑time to improve key metrics such as CTR, CPC, and ROAS.
• Conduct keyword research, audience segmentation, and competitive analysis to refine targeting.
• Test, analyze, and report on campaign performance, providing insights and actionable recommendations.
• Collaborate with creative and client strategy teams to align campaigns with broader marketing objectives.
• Manage budgets efficiently and allocate spend across channels to maximize ROI.
• Stay up to date with the latest trends, platform updates, and best practices in paid media.

• 1+ years of experience managing paid media campaigns with a strong focus on Google Ads and Meta Ads.
• Bachelor’s degree or equivalent in a relevant field of study.
• Proficient in Google Ads Manager, Meta Business Manager, Google Analytics, and other relevant tools.
• Strong analytical skills and experience in data‑driven decision making and performance reporting.
• Comfortable working in a fast‑paced environment, managing multiple campaigns and priorities simultaneously.
• A proactive problem‑solver who can adapt to changing algorithms, industry trends, and campaign needs.

• Experience with real‑estate ad campaigns.

• Stick to timelines while ensuring a high quality of work.
• Demonstrate proactive solution‑based thinking and delivery.
• Start projects quickly, change tasks on a moment’s notice, and complete work on deadline.

• Collaborate with client‑facing strategists, creative team members, and production team members to ensure paid media campaigns align with client goals and creative assets are optimized for performance.
• Answer all emails and messages promptly, ensuring seamless communication between internal teams and clients when necessary.
• Proactively seek answers to questions on campaign objectives, audience targeting, budget allocations, or creative assets needed to execute and optimize campaigns effectively.
• Clearly communicate findings, insights, and recommendations to strategists and, when required, directly to clients, translating performance data into actionable strategies.

• Stays up to date on industry trends, platform updates, and consumer behavior, incorporating evolving technology into campaign strategies.
• Analyzes paid media performance data (CTR, CPC, ROAS, and conversion rates) to refine ad messaging, targeting strategies, and overall campaign effectiveness.
• Deep understanding of Catalyst, our brand, our history, our beliefs, and our direction.
• Advocates for new platforms and other ideas to promote Catalyst’s brand presence.