Marketing Manager

McCoy-Rockford, Inc.

SALES

Austin, TX, US

1267

We are a full-service commercial interior partner dedicated to transforming work spaces that elevate productivity, engagement, and connection. We specialize in office furniture, architectural systems, flooring, and workplace solutions for organizations of all sizes, including corporate, education, healthcare, government, and small business environments. Through integrated services such as planning, design support, project management, and installation, we deliver seamless solutions from concept to completion.

At McCoy Rockford, we believe thoughtfully designed environments empower people to do their best work.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

Lead the development and execution of strategic, brand-driven marketing and proposal initiatives that support business growth, client engagement, and revenue generation.

Serve as the bridge between marketing, sales, and operations to ensure consistent messaging and high-impact deliverables.

• Develop and execute marketing strategies aligned with business goals
• Define and communicate brand positioning, value proposition, and key differentiators
• Align marketing initiatives with client engagement and growth strategies

• Oversee end-to-end proposal and RFP strategy, ensuring high-quality submissions
• Develop compelling, client-focused messaging and win themes
• Partner with sales and leadership on bid strategy and positioning

• Lead visual design and branding across all marketing and proposal materials
• Ensure consistency in tone, messaging, and brand standards
• Incorporate creative elements (graphics, infographics, storytelling) to elevate content

• Develop and manage marketing content including case studies, project profiles, and presentations
• Maintain a centralized content library for proposals and marketing use
• Continuously refine messaging based on market trends and insights

• Partner with sales, operations, HR, and leadership to align messaging and strategy
• Facilitate collaboration between technical teams and marketing
• Support client engagement initiatives and showroom experience alignment

• Support development of client journey and engagement strategies
• Ensure marketing materials enhance the client experience
• Align showroom, events, and communications with brand standards

• Track marketing and proposal performance metrics
• Analyze win/loss data and campaign effectiveness
• Use insights to improve strategy and outcomes

• Improve marketing and proposal workflows, tools, and templates
• Introduce innovative approaches to enhance brand and proposal quality
• Leverage technology and automation to increase efficiency Key Performance Indicators (KPIs)
  • Proposal win rate (%) and total revenue influenced
  • On‑time, compliant proposal submission rate (100% target)
  • Pipeline contribution from marketing‑supported opportunities
  • Client engagement metrics (event attendance, showroom visits, feedback scores)
  • Content effectiveness (usage of case studies, engagement with materials)
  • Brand consistency and quality scores across deliverables
  • Turnaround time for proposals and marketing deliverables
  • Win/loss analysis completion and insights implementation
  • Cross‑functional satisfaction (sales/leadership feedback)
  • Continuous improvement initiatives implemented per quarter
  What Success in This Role Looks Like

  Success in this role is demonstrated by measurable marketing impact on pipeline growth, win rates, and overall revenue performance. The Marketing Manager delivers strategic, data‑driven initiatives that improve visibility, strengthen positioning, and support sales success.

  Key Selection & Success Factors Work Experience
  • 5+ years in marketing, strategy, or related field
  • Experie…