Product Manager, Commercial Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Product Manager, Commercial Marketing

This position works out of our Austin, TX location in the Neuromodulation Division. Our Neuromodulation business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders.

This position is instrumental in advancing the commercialization of DBS therapy, acting as a key contributor to strategic planning and execution across the full therapy portfolio. The role provides specialized guidance on product development activities including the definition of technical and clinical requirements and drives the evolution of market development initiatives.

Close partnership with sales and marketing teams ensures an aligned go‑to‑market approach and supports strong therapy adoption. The individual is additionally responsible for leading the execution of commercial strategies and for developing and delivering comprehensive commercialization plans.

• Develops analysis around the competitive environment and clearly defines product positioning, key issues, strategies, and target audiences for assigned product(s)/product lines.
• Collaborates with marketing colleagues on integrated marketing business plan deliverables for assigned programs.
• Partners with marketing colleagues to shape customer requirements for related products.
• Serves as leader of physician product planning advisory board for assigned product(s)/product lines.
• Works with marketing communications to support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages.
• Development and execution of the marketing plan.
• This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
• Develops product marketing bulletins on new and current products. Provides communication to sales team on market released products.
• Conducts product overviews for physician and sales reps.
• Presents product and marketing plans to internal management.
• Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines.
• Builds strong relationships with global teams to ensure successful launch of new sites / new products and collaborate to ensure launch of new sales enablement tools.
• Works with market research to collect all limited market release survey data and shares results regularly with management.
• Builds strong relationships with leading KOLs around the world.
• Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments. Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

• Bachelor’s Degree in business or marketing or an equivalent combination of education and work experience.
• Minimum of 5 years’ experience working in healthcare, life sciences, or technology-based products.
• Experience working with complex product portfolios in the medical device industry.
• Experience with strategic product planning and commercial execution. Developed leadership skills/experience, including the ability to map task interdependencies, prioritize tasks, and develop, monitor and live within budgets as well as the demonstrated ability to forecast major milestones.
• Experience working in a broader enterprise/cross-division business unit model preferred.
• Ability to work in a highly matrixed and geographically diverse business environment.
• Ability to work within a team and as an individual contributor in a…