Product Marketing Manager

Introduction to the Team:

Travel Partnerships and Advertising helps partners from hotels to airlines to destinations deliver excellent traveler experiences, driving growth for both themselves and the EG marketplace. This is an exciting opportunity to join the Marketing division within Travel Partnerships and Advertising, specifically supporting the Expedia Group Advertising business.

Expedia Group Advertising is a fast-growing media business powered by rich first-party traveler data, a broad portfolio of onsite and offsite ad solutions, and deep partnerships with brands around the world. Within that, we are elevating measurement and reporting so advertisers can understand the full impact of their campaigns across the traveler journey and make smarter investment decisions. We’re seeking a seasoned Product Marketing Manager to lead product marketing for our measurement and reporting solutions, translating complex measurement capabilities into compelling narratives and GTM plans that drive adoption and revenue.

Product & value proposition strategy

• Lead product marketing for a portfolio of measurement and reporting tools and capabilities, ranging from data clean rooms to audience intent signals
• Develop a deep understanding of our advertisers and partner closely with product and analytics teams to influence the roadmap based on advertiser needs and market trends
• Define clear problem statements, value propositions, and success metrics for new and existing measurement features

Positioning, messaging & narrative development

• Create crisp positioning and messaging that differentiates Expedia Group Advertising’s measurement solutions from others in the market
• Translate complex metrics and methodologies into advertiser-friendly narratives, visuals, and proof points
• Craft a clear and compelling story for how advertisers can measure success across our full-funnel portfolio of solutions

GTM excellence

• Own GTM strategy and execution for launches and enhancements, including tiering, positioning, packaging, and cross-functional readiness
• Build and maintain omnichannel assets that cross-functional teams like Field Enablement and Partner Marketing can customize for specific use cases
• Collaborate with Partner Marketing, Public Relations, and Commercial teams to weave measurement messaging into broader programs, events, and campaigns

• 5-8+ years in product marketing in B2B, ad tech, or data environments
• Demonstrated experience launching and scaling complex, technical products or features
• Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.) and the value exchange between publishers and advertisers
• Proven ability to drive end-to-end GTM motions across large, cross-functional working groups
• Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders
• Comfortable making decisions and driving progress, even in ambiguous environments
• Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.