Paid Media Manager - Temp

Paid Media Manager - Temp

The Temporary Paid Media Manager is responsible for leading UFCU's paid media strategy across digital and traditional channels, including performance marketing, local media buys, and publisher partnerships. This role manages media planning, execution, and optimization, translating business objectives into actionable media strategies while ensuring strong oversight of spend tracking, creative delivery, and performance outcomes.

This role is hands on and highly collaborative, combining frequent performance analysis with close cross-functional partnerships to guide ongoing media optimization. The ideal candidate collaborates closely with Product Marketing Managers and the Creative team to align media strategy, messaging, and asset delivery, while also coordinating with multiple agencies and media partners. They are comfortable transitioning work in house and evaluating performance independently, making thoughtful recommendations and optimizations without relying solely on agency input.

This role ensures media investments are efficient, compliant, and member focused.

The Paid Media Manager reports to the Marketing Director.

Our Credit Union was founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures.

In pursuit of our aspiration that UFCU is loved by millions of Members and built to thrive for generations, we are guided by our values:

• Purposefully Member-Obsessed
• Possibilities Reimagined
• Performance Excellence Rooted in Unwavering Integrity

Essential Functions

• Lead paid media strategy across digital and traditional channels, including paid search, paid social, display, local publishers, print, and emerging media opportunities.
• Define channel mix, spend allocation, pacing, and media priorities aligned to acquisition, engagement, and brand goals.
• Coordinate and support media buys directly where appropriate, partnering with publishers and vendors on pricing, placement, and flighting.
• Support transitions of media responsibilities from agency led execution to in-house management as applicable.
• Oversees media budget with Marketing Director to ensure efficiency and optimization where possible across all media partners and vendors.
• Serve as a primary internal partner in paid media planning, prioritization, and performance discussions.

Campaign Execution, Creative Management & Optimization

• Manage hands on execution and optimization of paid digital campaigns across platforms.
• Coordinate creative asset delivery and execution, including creative rotations, refreshes, and versioning across channels.
• Analyze campaign performance and contribute optimization recommendations through regular performance reviews and testing cycles.
• Design and execute A B and multivariate tests across creative, audiences, formats, and placements.
• Identify opportunities to improve efficiency, strengthen performance, and scale effective approaches.

Agency & Vendor Management

• Coordinate work across multiple agencies and media partners, ensuring alignment to strategy, timelines, and performance expectations.
• Review and evaluate agency recommendations, validating assumptions, performance drivers, and optimization approaches.
• Track agency deliverables, reporting quality, and adherence to agreed pacing and scope.
• Identify opportunities to streamline agency workflows and improve operational efficiency.

Reporting, Budget Management & Data Integrity

• Track paid media spend, pacing, and forecasts across channels, ensuring alignment with approved plans.
• Produce clear, actionable reporting that explains what happened, why it mattered, and recommended next steps.
• Analyze performance data to inform planning, optimization discussions, and strategic adjustments.
• Partner with Analytics and Web teams to validate tracking, attribution, and measurement accuracy.
• Ensure media activity complies with platform policies, data privacy standards, and regulatory requirements.

Knowledge/Skills/Abilities

• Paid media strategy across digital and traditional channels.
• Media buying principles, vendor negotiations, and publisher partnerships.
• Paid media platforms such as Google Ads, Meta, and Linked In, as well as non-digital channels including print and local media.
• Media performance measurement, attribution concepts, and ROI analysis.
• Compliance and regulatory considerations for financial services advertising a bonus.

• Ability to lead cross functional initiatives, manage agencies, and drive outcomes through influence.
• Hands on paid media execution and optimization across multiple channels.
• Strong skills in spend tracking, pacing management, and performance reporting.
• Analytical skills to evaluate performance trends and support optimization recommendations.
• High attention to detail, particularly related to creative QA, rotations,…