Marketing Director - Ecommerce, Content & Growth

Marketing Director — Ecommerce, Content & Growth

Austin, TX
· Full-Time
· Hybrid

We’re looking for a Director of Marketing: the strategist, operator, and driver of Noonday’s next chapter. This is not a strategy-from-the-sidelines role. We need a leader who lives for conversion rate optimization, owns Shopify Plus and Klaviyo with genuine technical depth, and understands that at a brand like Noonday, commerce and story are the same thing.

Reporting directly to the COO, you’ll set the digital vision and translate it into daily execution — owning the commercial plan, the promotional calendar, the email and SMS program, and the creative brief process. You’ll partner with our in-house creative team to make sure every campaign feels unmistakably Noonday. And you’ll lead the marketing launch of Noonday Travel, our newest and most differentiated growth channel.

This is a player/coach role — and we mean that without apology. You will build Klaviyo flows yourself. Write the emails. Send the texts. Configure the sales in Shopify. Manage the promotional and content calendars. The right person doesn’t see strategy and execution as a contradiction. They see it as the point: being close to the work makes you a sharper strategist, a more credible creative partner, and a better leader.

You’ll have real autonomy, present to leadership, and own the digital experience that defines our brand.

Austin, TX only - hybrid.

Shopify Plus is not a tool you’ve used — it’s a platform you know deeply and run with confidence. You’ll own the full DTC experience and obsess over every metric that tells you how the store is performing.

• Site ownership:Manage all merchandising on Shopify Plus: collections, product listings, landing pages for launches and sales — configured and executed by you
• Conversion obsession:Drive CRO across the full funnel — homepage, collection pages, PDPs, cart, and checkout — with relentless focus on removing friction and increasing AOV
• Technical sales management:Configure all sales events in Shopify: discounts, tags, collections, scheduled launches; coordinate timing with the warehouse team
• Mobile-first mindset:Optimize the mobile experience at every touchpoint; our customer shops on her phone and the store should feel built for her
• Performance ownership:Monitor site metrics weekly — sessions, conversion rate, AOV, revenue per visitor — and act on what you see

Klaviyo is your most powerful retention tool. You’ll own it end to end — not manage someone who runs it. This means writing, building, and sending yourself, with the technical depth to architect a flow library that compounds over time.

• Campaign execution:Write, build, segment, QA, schedule, and send 4–6 campaigns per week across audiences in Klaviyo yourself
• Flow architecture:Own and maintain the full automated flow library: welcome, abandoned cart/checkout/browse, post-purchase, winback (75- and 120-day), review requests, back-in-stock, and sunset flows
• Segmentation strategy:Build behavior-based segments — product viewers, purchase-frequency tiers, geographic audiences, engaged non-openers — to personalize sends and protect deliverability
• SMS ownership:Own the SMS program end to end: copy, cadence, segmentation, compliance, and performance
• Multi-audience copywriting:Write for DTC customers, affiliates, wholesale partners, and Noonday Travel guests — each with its own voice and goal — while keeping every send unmistakably Noonday

You don’t think in channels. You think in funnels — from the first paid impression to the fifth repeat purchase — and you design strategies that make every stage stronger. You’ll architect what comes next across DTC, wholesale, affiliate, and travel, not just optimize what already exists.

• Promotional calendar:Own the annual promotional calendar from strategy through execution — every sale arc, every channel, every send — monitoring discount pressure and margin impact throughout
• Paid media direction:Direct our external paid media agency on Meta: strategy, budgets, audience architecture, and…