Product Marketing Manager

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Zello is a voice-first communication platform, powered by our industry-leading push-to-talk technology, to improve collaboration and productivity for desk-less workers. With over 175+ million users, we’re the #1 rated push-to-talk app in the world, delivering 9 billion (yes, with a

B) messages a month.

At Zello, our company values are at the heart of what we do everyday. We’re proud to serve the frontline, we’re privileged to connect people in times of crisis across the globe, and we’re honored to support first responders.

And this is where you come in.

We’re hiring a Product Marketing Manager to accelerate enterprise growth by owning vertical positioning and deal-close enablement. You’ll build the messaging, proof, and ROI narrative that helps Sales and Partners win more often and expand faster—especially in our three priority segments.

This is a highly cross-functional role at the center of our enterprise motion. You’ll work day-to-day with Enterprise Sales, BDR/ABM, Partnerships, Customer Success, and Product to create repeatable go-to-market assets that measurably improve pipeline conversion and win rate.

Collaborate with team around vertical positioning (Retail, Hard Hats, Aviation)

• Define ICPs, personas, value propositions, and competitive differentiation by vertical
• Translate customer pain points into crisp, credible enterprise messaging
• Develop the core enterprise narrative for each segment - putting customer business outcomes first - and enable sales to lead with a compelling "what’s in it for me," "why Zello," and "why now" story for executive audiences

Build “vertical deal kits” that improve win rate

• Create and continuously improve: vertical sales decks, 1-pagers, discovery guides, objection handling, competitive talk tracks
• Build ROI inputs and business case templates that help champions sell internally
• Partner with Sales leadership to ensure assets are used, not just produced
• Design centralized reporting to monitor win rate and health of campaigns

Proof and credibility collaboration

• Develop enterprise-ready proof: case studies, quantified outcomes, security/compliance FAQs, reference stories
• Work with Customer Marketing to operationalize references and proof in late-stage deals

Be the market and competitive voice

• Run lightweight competitive and market intel: competitor positioning, pricing packaging insights, feature claims, and “why we win/lose” analysis
• Establish win/loss feedback loops and incorporate learnings into messaging and enablement

Execute go-to-market strategy for new and existing product features, from beta through general availability

• Define feature positioning, target audiences, and messaging frameworks that clearly articulate customer value and business impact
• Translate product capabilities into outcomes-focused narratives that resonate with enterprise buyers and operators
• Partner closely with Product, Sales, Enablement, and Marketing to plan and execute launches (internal and external)

Within 90 days, you will:

• Increase asset adoption in late-stage deals (e.g., vertical deck and ROI/business case used in a meaningful share of late-stage opportunities)
• Improve win rate and/or late-stage conversion for deals where PMM assets are used
• Increase partner + sales confidence through measurable enablement outcomes

Ongoing KPIs may include:

• Win rate lift or stage conversion improvement for opportunities using PMM assets
• Adoption rate of key assets (decks, ROI/business case template, battle cards) in CRM
• Sales readiness score (quarterly) and enablement attendance/feedback
• Velocity improvements in late-stage opportunities supported by proof/ROI tools

• 3-5 years in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS
• Strong experience building sales enablement that impacts pipeline…