Director, Downstream Marketing - Enterprise Account Management; EAM), ASC & Neurotechnology; NT Sales

Position: Director, Downstream Marketing - Enterprise Account Management (EAM), ASC & Neurotechnology (NT) Sales
** Customer Solutions
** is an organization designed to expand enterprise selling capabilities, evolve strategic pricing and contracting capabilities, improve consistency and accuracy of data and insights, and build long-term, sustainable customer relationships across the U.S. and EMEA markets.

The  
** Director, Downstream Marketing - EAM, ASC & NT Sales
** will lead the downstream marketing function across  
** Enterprise Account Management, ASC, and Neurotechnology Sales
** within the Customer Solutions division in the U.S.. This role is responsible for defining and executing the enterprise marketing strategy to drive cross-portfolio growth, commercialization, and enterprise deal-making across Stryker's U.S. portfolio.

** In today's model, this role expands beyond traditional marketing leadership to serve as a key driver of enterprise sales growth, contract utilization, and customer engagement.
** The position is accountable for translating Customer Solutions strategic priorities into scalable marketing programs that directly impact revenue, strengthen customer relationships, and increase adoption of Stryker's enterprise offerings.

*
* Essential Duties & Responsibilities:

*
* + Develop and execute annual marketing and commercial plans across EAM and ASC and NT Sales to uncover and deliver synergistic, collaborative tactics across these functions.

+ Lead Sr. Managers of Downstream Marketing for EAM and ASC/NT Sales, as well as their respective teams

+ Partner with upstream marketing to define strategy and value propositions

+ Partner with sales enablement to determine training and education programs required to deliver results

+ Drive enterprise cross-selling, contracting, and deal-making strategies

+ Align with and influence EAM and ASC/NT Sales leadership to accelerate growth

+ Partner with BU marketing leaders to ensure alignment and consistency across businesses

+ Build scalable processes, operating models, and best practices for enterprise marketing

+ Lead KPI design, performance tracking, and optimization efforts

+ Support De Novo, joint ventures, and enterprise solutions development

+ Collaborate with Marketing Communications on brand, advertising, and campaign strategies

+ Engage directly with customers, IDNs, and ASC stakeholders to inform strategy

+ Foster a team culture focused on talent development, accountability, and results

** Competitive Insights*
* + Predicts the strengths and weaknesses of the full portfolio line compared to the competition.

+ Leads analyses of the organization's current and potential competitive environment and strategies.

** Customer Insights*
* + Drives the synthesizing of customer needs to inform future innovations.

** Customer Centric Development*
* + Shapes customer value propositions that are consistent with business strategies.

+ Promotes a customer-focused corporate culture.

+ Optimizes market share by delivering superior customer value.

+ Reshapes markets by anticipating future customer needs

** Developing the Strategy and Marketing Plan*
* + Uses strategic planning to enable organizational learning.

+ Leads marketing planning effort to generate healthy discussion about the overall direct of the product or portfolio.

** Budgets*
* + Evaluates impact of marketing strategy on the P&L.

+ Monitors and ensures adherence to organization's financial practices and standards.

** Value Prop Segmentation*
* + Coaches teams through the business's segmentation, customer targeting efforts, and the measurement of target audience preferences and brand associations.

+ Tests business goals by connecting them to segmentation work.

+ Leads teams to demonstrate the tie-in between segmentation and the brand's competitive position.

** Evidence Generation*
* + Coaches the team on the importance of evidence generation and linkage to the value proposition.

+ Mentors others on the importance, process and linkage of evidence generation to the value proposition.

** Marketing Objective*
* + Links customer metrics to business outcomes.

+ Directs changes in the marketing resource allocation mix as needed to achieve stakeholder alignment.

** Communication Strategy*
* + Articulates desired communications outcomes consistent with marketing strategy to Mar Comm team

+ Partner with Marketing Communications to create an internal communication plan and meeting cadence to coordinate activities and success metrics to ensure alignment with all Stryker business units

** Effectiveness Measurement*
* + Creates a climate in which measurement of effectiveness is a standard practice.

+ Coaches others on the theory and practice of micro and macro metrics.

** Customer Satisfaction*
* + Champions innovative process changes that transform the business and provide competitive advantage.

** Other*
* + Serves as the representative for various enterprise projects and transformation initiatives.

+ Serves as culture leader within Customer Solutions as a valued teammate on the Customer Solutions Marketing Leadership Team.

+ Proactively looks for opportunities for collaboration…