Manager​/Senior Manager, Brand Strategy+Content

The Manager/Senior Manager, Brand Strategy + Content is responsible for developing and executing brand and content strategies that support client goals through strong writing, research, and program-level thinking. Managers translate insights and complex ideas into clear narratives, contribute meaningfully to strategy and planning, and own high-quality content across formats. They collaborate closely with account, design, digital, and research partners, communicate confidently with clients, and lead discrete projects or work streams.

Managers are expected to work independently with limited oversight, apply sound editorial judgment, develop strategic points of view, and continuously improve how work gets done. This role demonstrates consistent alignment with INK’s values and a growing ability to positively impact both work quality and team effectiveness.

• Contributes to brand and content strategy development in partnership with Directors or VPs, with a clear understanding of client goals and how content supports them.
• Identifies themes, tensions, and opportunities that can inform brand storytelling and executive points of view.
• Brings a brand lens to content planning, ensuring work reinforces the intended narrative and positioning over time.
• Flags gaps or inconsistencies in messaging and narrative across programs and raises recommendations to improve alignment.
• Helps define and articulate points of view for brands and executives by synthesizing research, SME insights, and industry context.
• Contributes learnings from research, SME calls, and client engagements to inform recommendations and improve results across programs.

• Leads research and discovery work streams, including survey question development, survey programming, data analysis, and creation of topline findings.
• Creates content grounded in owned research, translating insights into thought leadership and narrative-driven deliverables.
• Supports reporting and analysis by assessing performance of content and identifying opportunities for optimization.

• Writes high-quality short-form content (blogs, bylines, social copy) with minimal oversight and strong contextual understanding.
• Develops long-form content such as white papers, case studies, websites, and research reports with limited edits required.
• Optimizes content for performance, including basic SEO/GEO considerations, audience relevance, and format effectiveness.
• Serves as an editor on short-form content, reviewing for accuracy, clarity, formatting, and quality.
• Prepares for and facilitates subject-matter expert calls, including background research and development of relevant, strategic questions.
• Collaborates with cross-functional partners across comms, digital, design, and research to support integrated programs (does not execute those functions).
• Communicates clearly with IP leads to align on scope, inputs, and timelines.

• Manages deadlines for owned deliverables and works with IP leads to keep projects moving forward.
• Communicates directly with clients on assigned deliverables, makes thoughtful recommendations, and applies feedback consistently.
• Communicates proactively with internal teams, raising questions, flagging risks, and offering solutions when challenges arise.
• Uses Asana consistently to manage tasks, timelines, and collaboration.

• Supports junior teammates through informal coaching, feedback, and knowledge sharing.
• Demonstrates curiosity, adaptability, and commitment to continuous improvement in alignment with INK’s values.

• Typically 6–8+ years of progressive experience in brand strategy, content strategy, writing, or integrated communications.
• Strong writing skills across short- and long-form content, including executive and brand voice development.
• Demonstrated ability to support strategy and planning at a program level.
• Experience leading research initiatives, including surveys, analysis, and insight development.
• Demonstrated ability to learn complex or technical industries quickly, especially B2B tech…