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Hybrid B2C Lifecycle Marketing Lead

Job in Austin, Travis County, Texas, 78716, USA
Listing for: Weedmaps77
Full Time position
Listed on 2026-07-07
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Strategy, Marketing Communications
Salary/Wage Range or Industry Benchmark: 124578 - 135668 USD Yearly USD 124578.00 135668.00 YEAR
Job Description & How to Apply Below

Weedmaps
77 in Austin, Texas is seeking a Lifecycle Marketing Manager to oversee the consumer engagement strategy across digital channels. This role is pivotal in optimizing journeys for activation and retention using data and AI tools.

The ideal candidate will have 7+ years of lifecycle marketing experience, direct ownership of consumer journey strategy, and hands-on expertise in Braze to design effective campaigns. The position also offers a hybrid working model 3-4 days weekly onsite.

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