Product Marketing Manager

What You’ll Do

• Product & Value Proposition Strategy
  • Lead product marketing for a portfolio of measurement and reporting tools and capabilities, ranging from data clean rooms to audience intent signals.
  • Develop a deep understanding of advertisers and partner closely with product and analytics teams to influence the roadmap based on advertiser needs and market trends.
  • Define clear problem statements, value propositions, and success metrics for new and existing measurement features.
• Positioning, Messaging & Narrative Development
  • Create crisp positioning and messaging that differentiates Expedia Group Advertising’s measurement solutions from others in the market.
  • Translate complex metrics and methodologies into advertiser-friendly narratives, visuals, and proof points.
  • Craft a clear and compelling story for how advertisers can measure success across our full‑funnel portfolio of solutions.
• GTM Excellence
  • Own GTM strategy and execution for launches and enhancements, including tiering, positioning, packaging, and cross‑functional readiness.
  • Build and maintain omnichannel assets that cross‑functional teams like Field Enablement and Partner Marketing can customize for specific use cases.
  • Collaborate with Partner Marketing, Public Relations, and Commercial teams to weave measurement messaging into broader programs, events, and campaigns.

• 5‑8+ years in product marketing in B2B, ad tech, or data environments.
• Demonstrated experience launching and scaling complex, technical products or features.
• Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.) and the value exchange between publishers and advertisers.
• Proven ability to drive end‑to‑end GTM motions across large, cross‑functional working groups.
• Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders.
• Comfortable making decisions and driving progress, even in ambiguous environments.
• Able to handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.

• Chicago: $ – $ (potential to increase up to $ based on performance).
• Austin: $ – $ (potential to increase up to $ based on performance).
• Starting pay varies by location, budget, and individual qualifications. Pay ranges may be modified in the future.

• Medical, dental, and vision coverage.
• Paid time off.
• Employee Assistance Program.
• Wellness and travel reimbursement.
• Travel discounts and International Airlines Travel Agent membership.

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E‑Verify.