Lifecycle Marketing Manager — Hybrid, Data-Driven SaaS

Our client is an established B2B SaaS company that helps professional services organizations improve efficiency through innovative cloud software solutions. They are looking for a Lifecycle Marketing Manager to own customer engagement initiatives that drive product adoption, retention, customer advocacy, and long-term customer success.

This is a highly visible individual contributor role with the opportunity to partner closely with Customer Success, Product, Sales, and Marketing while building programs that have a direct impact on the customer experience.

What You’ll Do

• Develop and execute lifecycle marketing strategies that support onboarding, product adoption, customer retention, expansion, and advocacy.
• Create and optimize multi-channel customer marketing campaigns across email, in-app messaging, newsletters, and other owned channels.
• Build customer segmentation strategies to deliver personalized experiences throughout the customer journey.
• Develop compelling messaging and content that increases engagement and strengthens customer relationships.
• Lead customer advocacy initiatives, including case studies, referrals, reviews, testimonials, and community engagement.
• Partner cross-functionally with Customer Success, Product, Sales, and Marketing to identify key customer touchpoints and develop impactful programs.
• Analyze campaign performance and customer engagement metrics to continuously improve results.
• Support customer communications and marketing efforts surrounding the company’s annual user conference.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of B2B SaaS marketing experience with a focus on customer marketing, lifecycle marketing, CRM marketing, or retention marketing.
• Proven experience developing and executing customer engagement and lifecycle campaigns.
• Experience with marketing automation and CRM platforms such as Marketo, Salesforce, Hub Spot, or similar tools.
• Strong analytical skills with the ability to use data to optimize campaign performance.
• Excellent communication, organization, and project management skills.
• Comfortable managing multiple initiatives in a collaborative, fast-paced environment.

Why Join?

• Own the customer lifecycle marketing strategy from end to end.
• High-impact individual contributor role with significant autonomy.
• Collaborative, cross-functional environment where marketing has a strategic voice.
• Established and growing SaaS organization with a loyal customer base.
• Hybrid schedule (3 days per week in the Austin office – Arboretum area).
• Competitive compensation and comprehensive benefits.

If you’re passionate about creating exceptional customer experiences and using data-driven marketing to increase engagement and retention, we’d love to hear from you.