Director, Product Marketing

Overview

Director of Product Marketing role s position owns the strategy and execution for how Sortly's products are positioned, launched, and scaled in the market to drive customer adoption and revenue growth.

• Go-to-Market Leadership:
  Develop and execute global GTM strategies for new products, features, and market segments.
• Positioning & Messaging:
  Define clear, differentiated value propositions and ensure consistent messaging across all channels and materials.
• Market & Customer Insights:
  Lead market research and competitive analysis to identify trends, customer needs, and opportunities.
• Enablement & Collateral:
  Create marketing and sales materials—including case studies, whitepapers, webinars, and videos—to support internal teams and engage external audiences.
• Cross-Functional Collaboration:
  
  Partner with product, sales, and marketing teams to align roadmaps and deliver integrated campaigns that drive adoption and retention.
• Performance Optimization:
  Establish KPIs, analyze campaign performance, and refine strategies to maximize ROI and growth.

• 7-10 years of product marketing experience with a proven record of driving growth in B2B SaaS environments
• Expertise in crafting GTM strategies, leading product launches, and enabling sales teams
• Strong analytical and storytelling skills with the ability to translate data and insights into actionable plans
• Experience in inventory management, asset tracking, or procurement solutions is highly desirable
• Comfortable operating in fast-paced, dynamic environments and managing multiple initiatives simultaneously

Base pay range: $/yr - $/yr

Sortly is a simple, multi-device inventory management solution. Our visual & intuitive approach to inventory enables thousands of SMBs and teams within iconic corporations, government entities, music bands & sports teams to stay on top of their consumables, assets, and material things. We are distributed and remote-first with teams across 4 countries.

Our values
Real - We lead with authenticity, show transparency through being honest and clear, and take accountability by owning our actions and outcomes.
Inspiring - We think big, empower others to achieve their best, and celebrate wins by recognizing contributions.
Smart - We ask why, seek to understand deeply, embrace growth mindset, and drive decisions with data.
Empathetic - We listen with an open mind, show up to make others feel valued, and consider how our actions impact others.

• Opportunity to work with a passionate and dedicated team
• A culture that fosters innovation, growth, and collaboration
• Competitive salary and benefits package
• Chance to make a significant impact on the future of inventory management
• Annual off-site retreats
• Home office stipend
• 401k match
• Yearly learning and development reimbursement

New York, NY;
United States locations may have varied salary ranges. This listing reflects compensation levels benchmarked for geographic location and is subject to market data and our compensation philosophy.