Senior Marketing Manager; Email​/Lifecycle

Overview

Location: Remote (Startup/SaaS Environment)

Employment Type: Full-Time

Senior Marketing Manager (Email Marketing) with deep expertise in email marketing to join our growing team. This role is ideal for someone who thrives in a fast-paced startup environment, has SaaS marketing experience, and knows how to build, execute, and optimize high-performing campaigns that drive measurable results.

• Own the email marketing strategy end-to-end, from ideation to execution.
• Build, deploy, and analyze email campaigns that engage leads, nurture prospects, and retain customers.
• Develop segmentation strategies and lifecycle marketing campaigns tailored to different customer journeys.
• Define and monitor KPIs, A/B testing, and reporting to optimize performance and increase ROI.
• Ensure all campaigns meet deliverability, compliance, and brand standards.
• Collaborate with Product, Sales, and Customer Success to align messaging with company growth goals.
• Stay up to date with best practices, tools, and trends in SaaS and email marketing.

• 5+ years of marketing experience, with a strong emphasis on email marketing.
• Proven ability to work independently and lead initiatives with minimal supervision.
• Hands-on experience with marketing automation platforms (Hub Spot, Salesforce, Iterable, or similar).
• Strong background in SaaS marketing and experience in startup environments.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Exceptional communication skills and ability to collaborate across teams.

• Experience with customer lifecycle marketing and churn reduction strategies.
• Familiarity with CRM integrations and advanced personalization tactics.

• Be part of a high-growth SaaS company tackling exciting challenges.
• Work with a collaborative, remote-first team.
• Opportunity to own and shape a critical marketing function from the ground up.
• Competitive compensation and benefits.