Associate Director, Content Optimization & Strategy

Job Description

As an Associate Director, Content Optimization & Strategy
, you will partner directly with enterprise CPG clients to improve content health, enhance product discoverability, and accelerate digital shelf performance. This is a hands‑on, client‑facing execution role — ideal for someone who thrives on translating analytics into activation, bridging creative and data‑driven problem solving, and driving measurable impact across large portfolios.

This position is remote, with 15–25% travel to client locations.

• Partner with brand stakeholders to evaluate and improve product content across major retailers using internal content and analytics tools
• Audit content quality, taxonomy, and digital shelf performance using content intelligence dashboards; identify opportunities to enhance discoverability, conversion, and brand consistency
• Deliver strategic presentations and recommendations at retailer, category, and sub‑category levels
• Educate client teams on content best practices across various retail platforms
• Translate insights into clear, prioritized action plans focused on high‑impact SKUs and categories
• Collaborate with internal and client‑side teams — including retail media, analytics, and operations — to ensure content optimizations connect with broader business levers
• Develop retailer‑specific playbooks and scalable content frameworks for use across multiple categories and regions
• Monitor post‑implementation results and communicate measurable impact through data‑driven storytelling
• Benchmark brand performance against competitors using analytics tools to identify whitespace and best‑in‑class execution
• Stay ahead of evolving retailer requirements to ensure ongoing compliance and digital shelf excellence

• 6–8+ years of experience in digital shelf content, ecommerce operations, or CPG performance marketing
• Expertise in content optimization, product data management, and retailer content standards (e.g., major mass, club, and online retailers)
• Strong analytical and communication skills, with the ability to turn large datasets into clear, actionable recommendations
• Highly detail‑oriented, organized, and proactive in managing deliverables
• Collaborative mindset with strong client‑facing and problem‑solving abilities
• Passion for digital commerce, technology, and continuous improvement

Base salary range (US): $109,000 – $150,000 per year
Actual base pay is dependent on experience, qualifications, and geographic location.

• Equity or long‑term incentive opportunities
• Potential discretionary bonuses

• Comprehensive medical, vision, and dental coverage
• Short‑and‑long‑term disability insurance
• Life insurance
• Paid parental leave
• Monthly reimbursements for wellness, phone, and internet expenses
• 10+ company holidays per year and unlimited PTO