Consumer & Social Media Lead

We’re looking for a consumer growth + social media operator to help build awareness, engagement, and acquisition for a consumer health product.

This is a hands‑on, execution‑first role. You’ll own content, growth experiments, and early‑stage consumer strategy — with a focus on turning attention into real users.

If you know how to make content that converts (not just performs), this is for you.

• Social media growth and brand presence
• Content creation across key channels (short‑form, posts, campaigns)
• Driving sign‑ups and paid conversions
• Testing messaging, formats, and growth strategies
• Launching and iterating on marketing initiatives
• Identifying new B2C opportunities and trends
• End‑to‑end ownership of consumer brand execution

• Experience in consumer health, wellness, or membership‑based products
• Proven ability to drive growth through content and social
• Strong understanding of what converts (not just what looks good)
• Creative thinker with strong execution skills
• Comfortable operating independently in a fast‑moving environment
• Bias toward testing, iteration, and learning

• Background in healthtech, wellness, or subscription products
• Experience in early‑stage or high‑growth environments
• Strong intuition for social trends and audience building
• Success in the First 30 Days
• Launch initial content and growth experiments
• Generate early traction (engagement, sign‑ups, or conversions)
• Show clear thinking, creativity, and iteration speed

• $1800/month
• Fractional (~10 hrs/week to start)
• Remote
• Opportunity to expand scope based on performance