Content Marketing Specialist

Job Overview

The Content Marketing Specialist in Regional Marketing supports the development and execution of full‑funnel demand generation campaigns tailored to specific geographic markets. Works closely with the Senior Campaign Manager to ensure regional priorities, cultural nuances, and educational trends are reflected. Coordinates content production, manages timelines, and analyzes performance metrics to optimize campaign effectiveness.

• Assist in executing regional marketing campaigns aligned with strategic goals and local market needs.
• Support the development of persona‑driven messaging and content tailored to regional audiences.
• Conduct market research to identify regional trends, funding landscapes, and audience preferences.
• Collaborate with cross‑functional teams (sales, curriculum, research, customer success) to ensure campaign relevance.
• Maintain editorial calendars and campaign timelines, ensuring timely delivery of assets.
• Coordinate with external contractors and vendors for content production and localization.
• Monitor campaign performance and provide insights to inform optimization strategies.
• Ensure all content adheres to brand guidelines and SEO best practices.
• Contribute to the development of messaging frameworks and persona journeys.

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in B2B marketing;
  EdTech or SaaS experience a plus.
• Strong organizational and project management skills.
• Ability to synthesize market research into actionable insights.
• Excellent written and verbal communication skills.
• Familiarity with marketing tools (e.g., Wrike, Brandfolder, Highspot).
• Detail‑oriented with a proactive mindset.
• Must live and work within the United States.
• Reliable internet connection via cable or fiber‑optic broadband with minimum speeds of 10
  
  Mbps download and 5
  
  Mbps upload.

We are an equal‑opportunity employer. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender identity/expression, sexual orientation), national origin, protected veteran status, disability, or genetic information. Reasonable accommodations will be provided for qualified individuals with disabilities.