Product Marketing Manager

We’re hiring a Product Marketing Manager at Really Great Reading

We’re looking for someone who can lead go to market strategy, shape compelling product narratives, and help drive measurable growth across our literacy portfolio.

This role partners across Product, Sales, Customer Success, and Marketing to turn strategy into execution and positioning into market momentum.

If you love storytelling, launches, messaging, and building products people actually understand and adopt, we’d love to connect.

Remote role. EdTech experience strongly preferred.

Reporting to:
Director of Product Marketing Strategy

Location:

Remote

At Really Great Reading, we ensure every product we bring to market resonates and delivers measurable impact for our partner districts.

In a landscape where districts are making high-stakes literacy decisions, the difference between being considered and being adopted comes down to one thing: how clearly and powerfully we tell our story.

The Product Marketing Manager is the architect of that story.

This role transforms product capabilities into market momentum—driving adoption, enabling revenue, and ensuring every product shows up with clarity, confidence, and impact.

You will lead the end-to-end product marketing ecosystem—from positioning through launch and optimization—ensuring every product is differentiated, every message resonates, and every go-to-market motion drives results.

• Partner cross-functionally to plan and execute go-to-market initiatives
• Align product marketing priorities with revenue and company goals
• Support portfolio strategy and product prioritization

• Own end-to-end product marketing initiatives from ideation through launch
• Ensure high-quality, consistent execution across all channels
• Manage timelines and cross-functional deliverables

• Develop and maintain core messaging, positioning, and value propositions
• Ensure consistency across marketing and sales materials
• Build scalable libraries of reusable product marketing assets

• Track product adoption, pipeline contribution, and GTM performance
• Analyze trends and identify opportunities for optimization
• Deliver insights to improve strategy, messaging, and execution

• Partner with Product, Sales, Customer Success, and Marketing
• Serve as the voice of the customer and market internally
• Ensure alignment between product strategy and market needs

• Product Adoption Rate (%)
• Pipeline Contribution ($)
• Revenue Influenced by Product Marketing
• Win Rate on Supported Opportunities (%)

• Launch success against timeline and adoption targets
• Messaging effectiveness (sales and stakeholder feedback)
• Campaign and content performance

• On-time delivery of GTM initiatives
• Sales enablement asset utilization
• Speed to market for new products and features

• Competitive win/loss insights
• Market differentiation strength
• Customer feedback on messaging clarity

• Stakeholder satisfaction
• Responsiveness and collaboration effectiveness
• Alignment…