Chief Marketing Officer

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Join to apply for the Chief Marketing Officer role at Axonify

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Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of work forces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.

Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If you're looking for a meaningful product and a great company culture, let's talk!

Axonify is seeking a transformative Chief Marketing Officer (CMO) to architect and lead our marketing organization through an exciting period of strategic evolution and accelerated growth. As CMO, you will be the driving force behind repositioning Axonify as the premier frontline success platform.

Partnering across the business, you will design and execute a sophisticated, modern marketing strategy that masterfully leverages the latest advancements in Artificial Intelligence (AI), a hybrid go-to-market (GTM) model blending Product-Led Growth (PLG) with targeted enterprise sales, and a culture of collaboration, rapid experimentation and data-driven decision-making. This is a unique opportunity to shape the future of a market leader, build a world-class marketing function, and make a profound impact on our business.

The impact you'll have:

• Strategic Vision & Marketing Leadership:
  Develop, articulate, and champion a compelling marketing vision and strategy that directly supports Axonify's evolution into a frontline business optimization platform. Drive market penetration, category leadership, distinctive brand elevation, and sustainable revenue growth.
• Organizational Design & Team Empowerment: Architect, recruit, mentor, and lead a high-performing, agile marketing team. Structure the organization to effectively execute hybrid GTM strategies, seamlessly integrate AI capabilities across functions, and foster rapid, iterative experimentation. Cultivate an environment of innovation, accountability, cross-functional collaboration, and continuous professional development.
• Hybrid Go-to-Market (GTM) Orchestration:
  Design, implement, and optimize a Product-Led Growth (PLG) GTM for accessing new markets. Strengthen the GTM strategy for existing Enterprise Sales models, and synergistically integrate the two into an effective hybrid GTM. Oversee the entire customer acquisition journey, ensuring effective lead generation, robust qualification processes for Marketing-Qualified Leads (MQLs), Product-Qualified Leads (PQLs), Sales-Qualified Leads (SQLs), and high-velocity conversion.
• AI-Driven Marketing Innovation: Serve as the primary advocate and strategist for the integration of AI throughout the marketing organization. Leverage AI for predictive analytics, hyper-personalization at scale, intelligent lead scoring, dynamic content optimization, and enhanced operational efficiency. Ensure the team remains at the vanguard of AI marketing trends, tools, and best practices.
• Brand Elevation & Market Repositioning: Spearhead the strategic repositioning of the Axonify brand, clearly articulating our expanded value proposition as a frontline success platform. Develop and execute resonant brand messaging, compelling content strategies, and impactful communication plans that engage target C-suite and operational leaders, establishing Axonify as the definitive thought leader in this evolved category. Partner with and support Exec leadership in representing Axonify externally.
• Culture of Experimentation & Growth: Ingrain a culture of continuous, data-driven experimentation and learning across the marketing team. Implement agile methodologies and robust processes for rapid hypothesis generation, A/B testing, performance analysis, and strategic iteration across all marketing channels and initiatives to maximize ROI and accelerate growth trajectories.
• Executive & Cross-Functional Collaboration: Build and maintain strong, collaborative partnerships with Sales, Product, Customer Success, Finance, and other key departments to ensure tightly aligned GTM execution, a seamless and value-driven customer experience, and unified progress towards overarching company objectives. Serve as a key member of the executive leadership team.
• Marketing Operations & Technology Ecosystem: Direct the strategy and oversight of a sophisticated marketing operations function and a cutting-edge Mar Tech stack, encompassing CRM, marketing automation, advanced analytics platforms, and AI-driven marketing tools. Champion data integrity, process excellence, and a scalable infrastructure that supports global growth.
• Performance Analytics & ROI Accountability: Define, monitor, and report on a comprehensive suite of KPIs that accurately reflect the performance and impact of modern marketing strategies. Provide transparent and insightful…