Lead, SMC Marketing

Lead, SMC Marketing

Snap Inc. is a technology company that empowers people to express themselves, live in the moment, learn about the world, and have fun together. The role focuses on creating marketing content that drives revenue growth for Snap’s Small and Medium Customers (SMC).

• Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights.
• Own and develop a customer‑centric content strategy that supports SMC’s global revenue programs.
• Ideate on content initiatives to improve engagement and conversion rates for marketing creative.
• Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and optimize content for specific audience segments and customer journeys.
• Stay ahead of industry trends and innovate on content to provide customers with relevant education on advertising.
• Lead content creation with design, web development and copywriting teams to produce educational content for the small and medium business audience.
• Provide ideas to continuously uplevel internal and external‑facing sales enablement content.

• Proven track record of developing thoughtful marketing content for global audiences with a strong emphasis on results.
• Understanding of what type of education resonates with different audiences.
• Experience leading internal creative design and web development teams.
• High comfort with data‑driven decision making and ability to translate data into actionable content recommendations.
• Ability to consistently uplevel content while keeping business goals in mind.
• Self‑starter with strong collaboration skills and ability to multitask; adaptable to changing priorities and comfortable with ambiguity.
• Experience or familiarity with the media or digital advertising industry.
• Experience with Google Analytics and Figma is a plus.

• BS/BA degree or equivalent years of experience.
• 8+ years of experience building and creating marketing content.

• Direct experience with hands‑on sales enablement content creation.
• Passion for change, Snapchat, and creativity.

Snap is a proud equal‑opportunity employer and is committed to providing employment opportunities regardless of race, religion, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth, breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification. Snap also considers qualified applicants with criminal histories in a manner consistent with applicable law.

Paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and a compensation package that allows employees to share in Snap’s long‑term success.

Pay ranges are determined by location pay zone. The base salary range for this position is $142,000–$214,000 annually in Zone A (California, Washington, New York City); $135,000–$203,000 in Zone B; $121,000–$182,000 in Zone C. The position is eligible for equity in the form of RSUs.