Principal Account-Based Marketing Manager, Private Equity, NAMER Strategic Customer & Partner M

Overview

Amazon Web Services (AWS) is seeking an experienced Principal Account-Based Marketing (ABM) Manager to serve as the first dedicated marketing resource supporting the AWS Global Private Equity (PE) team. This is a unique, high-impact role at the intersection of PE firm engagement and portfolio company (Port Co) demand generation and is intended to generate bi-directional value between PE firms and AWS.

The AWS Global PE team's mission is to help PE investors increase asset value through AWS adoption — from pre‑acquisition due diligence through value creation, plan execution, and exit. This role will design and execute ABM strategies that accelerate AWS adoption across PE firms and their portfolio companies, with a focus on Tier 0 and Tier 1 firms and their highest‑potential Port Cos.

• Design and execute account‑based marketing plans for Tier 0 and Tier 1 PE firms such as Blackstone, KKR, Francisco Partners, Permira, and Thoma Bravo, tailoring messaging to Operating Partners, Investment Partners, and Deal Teams.
• Develop targeted campaigns to drive AWS adoption across PE‑backed portfolio companies, emphasizing Greenfield Port Cos, first‑100‑day post‑acquisition engagement, and industry‑specific value creation opportunities across FSI, Healthcare/Life Sciences, ISV, Retail, Infrastructure, Manufacturing, and Education.
• Create marketing motions aligned to the PE BD team's strategic playbooks, including GenAI/Agentic AI adoption, VMware migration, carve‑outs, database modernization, and Technical Due Diligence support.
• Plan and execute high‑touch executive engagement activities such as PE‑specific Executive Briefing Centers, CxO round tables, 1:many Port Co events hosted by PE firms, re:
  
  Invent programming, PE Thrive forums, and Women’s PE Thrive events.
• Develop PE‑specific content, including personalized eBooks, case studies, industry insights, and digital content for multi‑channel distribution across email, Linked In, content hubs, and event programming.
• Partner closely with PE BD Managers, Solutions Architects, specialists, field sales teams, and global marketing counterparts to integrate ABM motions with BD priorities and the four‑tier PE coverage model.
• Define and track ABM success metrics, build reporting dashboards, and continuously optimize programs based on performance data and field team feedback.
• Leverage repeatable ABM frameworks, campaign templates, and engagement playbooks to scale globally, document best practices, and contribute to the AWS ABM Center of Excellence community.

• 9+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building, executing and scaling cross‑functional marketing programs
• Experience driving direction and alignment with cross‑functional teams

• Experience working cross‑functionally with partner teams to drive adoption and usage of brand assets and messaging
• Experience in strategic marketing management and market analysis, with a demonstrated ability to build and execute a strategy with clear goals and objectives aligned to business objectives

Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.