Brand & Marketing Leader

Avathon, Inc

Bengaluru, Karnataka, India

Position Title: Brand & Marketing Leader

Avathon is the leading Industrial AI autonomy platform, helping customers across heavy industries ‑ energy, mining, manufacturing, aerospace, defense, and logistics ‑ accelerate the journey toward autonomous operations. Our platform is built on a Computational Knowledge Graph foundation that contextualizes and connects operational data across siloed systems, bringing together time series, structured, unstructured, and machine vision data to power AI-driven applications in asset performance management, supply chain intelligence, visual AI, and global trade management.

With capabilities spanning digital twins, normal behavior modeling, natural language processing, and computer vision, Avathon delivers real-time predictive intelligence and agentic decision‑making at industrial scale.

Cutting‑Edge AI Innovation ‑ Join a team at the forefront of AI, developing groundbreaking solutions that shape the future. High‑Growth Environment ‑ Thrive in a fast‑scaling startup where agility, collaboration, and rapid professional growth are the norm. Meaningful Impact ‑ Work on AI‑driven projects that drive real change across industries and improve lives.

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We are looking for a strategic, data‑driven, and hands‑on experienced marketing professional who thrives in a fast‑paced, high‑growth environment. In this role, you will be the ultimate custodian of Avathon's brand identity and the strategic architect behind how our products go to market. You will own product marketing, end‑to‑end product launches, and Go‑To‑Market (GTM) execution, while shaping a brand strategy designed to capture mindshare and accelerate inbound demand generation.

The ideal candidate combines creative storytelling with analytical rigor, understanding how to position complex enterprise Physical AI solutions into compelling, high‑converting market narratives.

• Own the GTM Playbook:
  Develop, execute, and iterate on comprehensive Go‑To‑Market (GTM) strategies for new products, features, and vertical solutions in the Physical AI space.
• Product Launches:
  Lead cross‑functional readiness teams (Product, Sales, Customer Success) to orchestrate high‑impact product launches that drive immediate pipeline velocity.
• Positioning & Messaging:
  Define value propositions, buyer personas, and differentiated messaging frameworks that clearly articulate Avathon's competitive advantage.
• Sales Enablement:
  Translate technical capabilities into commercial assets. Create core collateral including pitch decks, product data sheets, white papers, case studies, and competitive battle cards to empower the sales team.

• Brand Ownership:
  Define and champion Avathon's corporate brand strategy, ensuring narrative consistency across all audience touchpoints globally.
• Category Leadership:
  Position Avathon as the definitive category leader in Physical AI through executive thought leadership campaigns, strategic PR, and industry‑shaping narratives.
• Content & Thought Leadership:
  Oversee a high‑caliber content strategy (blogs, research reports, webinars, social) that addresses the core pain points of our target enterprise buyers.

• Inbound Engine Optimization:
  Align brand and product positioning with digital campaigns (SEO, SEM, Linked In) to build an inbound engine that pulls qualified prospects into the funnel.
• Strategic Web
  
  Experience:
  
  Direct Avathon's corporate website strategy, transforming it from an informational site into a high‑converting, story‑driven engine for inbound leads.
• Campaign
  
  Collaboration:
  
  Partner with growth marketing to ensure integrated campaigns across paid media, email, and events are messaging‑aligned to maximize conversion and ROI metrics.

• Performance Tracking:
  Build and maintain dashboards to monitor brand sentiment, launch success metrics, and inbound funnel conversions, translating data into actionable GTM iterations.
• Stakeholder Management:
  Provide regular performance…