Senior Manager, Partner Content & Campaigns

Position Title: Senior Manager, Global Alliance Partner Marketing, Content and Programs

Location: Dallas, TX or Austin, TX

The Senior Manager, Global Alliance Partner Marketing, Content and Programs leads strategy to accelerate joint pipeline growth, strengthen partner relationships, and drive market impact by developing and executing global partner marketing content and programs in close collaboration with regional partner marketing teams.

• Develop and lead the Global Alliance partner marketing content and programs strategy aligned to revenue, partner, and business objectives.
• Define the Global Alliance partner marketing go-to-market strategy, including jointly validated solutions and partner-led routes to market.
• Establish partner segmentation frameworks by type, tier, lifecycle stage, and design tailored partner journeys.
• Translate enterprise GTM priorities into partner-specific plays and activation models.

• Co-design and operationalize scalable partner marketing programs, regional marketing and co-marketing execution for global alliance partners.
• Maintain the correct messaging for strategic partners and ensure regional teams follow the globally agreed messaging to ensure consistency across all markets.
• Develop programmatic campaigns, toolkits, and playbooks while partnering with Partner Communications on messaging, delivery channels, and amplification.
• Support partner participation in key events, launches, and activations.

• Define and develop program-specific content and campaign assets (e.g., solution plays, co-marketing toolkits, event content) in alignment with Partner Communications frameworks and channels.
• Establish scalable frameworks to ensure consistency and repeatability.
• Build structured messaging frameworks and joint value propositions.

• Build and strengthen relationships with key Alliance partners.
• Support the full partner lifecycle including onboarding and activation.
• Identify high-value partner opportunities aligned to pipeline and priorities.
• Contribute to ecosystem development and market expansion opportunities.

• Align closely with Sales, Product Marketing, Regional Marketing, PR, and Enablement teams.
• Influence senior stakeholders and drive alignment across regions.
• Enable consistent execution for global alliance partners across AMER, EMEA, and APAC.

• Assist developing KPIs and dashboards to measure performance metrics with partner and operations teams, working with Communications on engagement metrics optimization insights, and pipeline contribution.
• Drive continuous optimization based on performance insights.
• Implement scalable processes and operating models.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of B2B marketing experience with partner marketing leadership.
• Proven experience driving pipeline through partner ecosystems.
• Deep understanding of partner GTM models and lifecycle management.
• Experience with multi-channel campaigns including events and ABM.
• Strong analytical mindset with KPI and ROI measurement experience.
• Ability to influence stakeholders in a matrixed organization.
• Ability to translate strategy into scalable partner programs.
• Experience in data center, cloud, or AI infrastructure preferred.