Creative Strategist in Austin, Texas

Creative Strategist

MOD BIKES designs electric bikes and accessories for riders worldwide. We're growing fast, dreaming big, and having way too much fun building this brand. Our small in-house marketing team needs a new teammate to help us level up our content. We're looking for a Creative Strategist who can bridge the gap between our growth team and our creative team turning what's working (and what's not) into sharper creative direction, and turning product features into stories people actually want to watch.

What you'll do:

• Own the creative vision across web, social, and campaigns
• Translate brand, product features, and performance insights into visual storytelling
• Partner closely with growth/performance marketing to understand what's converting and shape creative direction accordingly
• Come up with non-traditional ideas:
  Tik Tok-style videos, UGC, story-driven content
• Direct and manage photographers, videographers, designers, writers, and editors
• Plan photo/video shoots (concepts, shot lists, talent, locations, props)
• Write scripts and voiceover copy for video content
• Be on-set to keep things moving and make sure we get the right shots on-brand, on time
• Use AI to speed up workflows and scale creative output
• Keep everything on-brand, fresh, and fun
• Help guide our customer content creator (UGC) program

Big plus if you:

• Are comfortable creating content yourself (phone, camera, AI tools whatever gets it done)
• Know how to shoot photos or video (even casually)
• Are comfortable in front of the camera
• Love experimenting with AI for creative work
• Run your own social and have real platform instincts trends, hooks, pacing, content that moves people
• Have experience working alongside performance/growth marketing teams
• Are familiar with electric bikes (huge plus, but not required)

A few important notes:

• This is an in-office role
• We're a small, growing brand this is not a six-figure role
• The application process will include a short questionnaire and a creative exercise
• If you're excited about shaping a brand, creating content that actually gets watched, and building something meaningful from the inside we'd love to see what you've got.
• Please include a short cover letter explaining why you're excited about the role and why you're a good fit.