B2B Social Media Manager

Our mission at Oura is to empower every person to own their inner potential. Our award‑winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We’ve helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

We empower our team with the resources they need to do their best work – both in and out of the office. As Oura expands across healthcare, commercial partnerships, and new markets, we seek a B2B Social Media Manager to build and scale Oura’s presence across Linked In and other key platforms, turning internal expertise into external influence.

This is a builder role. You will create the systems, workflows, and content approach that enable Oura’s clinical, scientific, and commercial teams to show up consistently and effectively, ensuring efforts ladder to broader business goals over time. You will partner closely with Commercial, Science, Marketing, and Creative teams, as well as the Director of Social & Influencer, to ensure alignment between consumer and commercial storytelling.

• Build Oura’s commercial & thought leadership presence by establishing social as a credible and consistent voice across healthcare, science, and commercial conversations.
• Define and execute Oura’s Linked In and thought‑leadership strategy across commercial, clinical, and scientific narratives.
• Identify key storylines, perspectives, and insights that position Oura as a leader in health, longevity, and human performance.
• Translate complex topics into accessible, engaging content that resonates with both consumer and professional audiences.
• Ensure consistency in voice and quality while allowing for authentic expression from individual contributors.
• Develop and scale an employee advocacy system, building and operationalizing Oura’s program across executives, scientists, and commercial leaders.
• Create frameworks, templates, and workflows that enable consistent, high‑quality posting across individuals.
• Partner with stakeholders to identify priority voices and support them in developing their presence.
• Explore tools and AI‑enabled workflows to streamline content creation and participation at scale.
• Track participation, engagement, and content performance to continuously refine the program.
• Align social efforts with commercial priorities and partnership opportunities.
• Develop structured approaches to manage and prioritize inbound partner requests.
• Ensure commercial content is strategic, consistent, and aligned with broader brand and business goals.
• Lay the groundwork for future lead generation by establishing pathways between social engagement and commercial outcomes.
• Move from ad hoc requests to a scalable, repeatable model, designing and implementing a content system that supports ongoing thought leadership, campaign amplification, and partner needs.
• Balance planned content with responsive opportunities, allowing the team to move quickly without losing focus.
• Collaborate with Creative to develop formats and templates that elevate quality while enabling scale.
• Ensure alignment with broader social strategy, connecting commercial and consumer narratives where relevant.
• Act as a connector between internal teams and external presence, providing guidance on best practices for social participation and thought leadership.
• Bring insights back into the organization to inform broader strategy and storytelling.

• 5–8 years of experience in social media, content strategy, or thought leadership, ideally within a consumer, healthcare, or technology company.
• Experience working with executives, subject matter experts, or commercial teams to develop external‑facing content.
• Strong writing and storytelling skills, with the ability to translate complex topics into clear, engaging narratives.
• Experience building or scaling programs, systems, or workflows (employee advocacy experience is a strong plus).
• Understanding of Linked In and other platforms as channels for influence, credibility, and professional engagement.
• Ability to balance strategic…