Associate Director, Performance Marketing; User Acquisition

Associate Director, Performance Marketing (User Acquisition)

Bumble Inc. | Full-time | Austin

We’re looking for a commercially sharp and analytically strong growth leader to own and scale our paid acquisition portfolio. This role goes well beyond managing channels. You will set the direction for investment, make deliberate trade‑offs, test new approaches, and ensure marketing spend drives meaningful, measurable business impact. You’ll own end‑to‑end paid acquisition, responsible for delivering high-quality registrations rating at the intersection of data, creativity, and commercial judgment, you will tackle complex growth challenges and turn insight into decisive action.

This is a role for someone who thrives on ownership, is comfortable operating in ambiguity, and is motivated by delivering results that materially move the business.

• Performance Marketing Strategy & Delivery (UA)
• Own the paid acquisition strategy across channels (e.g., Paid Social, Search, Display, Emerging)
• Translate quarterly and annual registration targets into channel‑level investment plans
• Define budget allocation across markets, audiences, and platforms
• Set optimization frameworks aligned to business goals (volume, efficiency, quality). Identify and scale new growth opportunities within paid acquisition
• Business Impact & Measurement – partner with Analytics to evaluate incrementally and move performance management beyond last‑touch ROAS to focus on sustainable business outcomes
• Interpret results to inform budget reallocation and scaling decisions
• Clearly articulate the business impact of UA investment to senior stakeholders
• Execution & Channel Leadership – establish structured test‑and‑learn roadmaps across channels; maintain strong relationships with platform partners and agency teams where applicable; ensure operational excellence across campaign setup, tracking, reporting, and budget management
• Cross‑Functional Partnership – partner closely with Growth Creative, Product, Analytics, Finance to align acquisition strategy and provide measurement frameworks, forecasting, and performance visibility; contribute to Marketing Performance Reviews and quarterly planning cycles
• Team Leadership & Capability – lead and develop performance marketing team members; set clear ownership across channels; raise the team’s commercial thinking and connection between channel metrics and business outcomes

• 7‑10 years in performance marketing / user acquisition
• Proven experience managing and scaling multi‑million‑dollar paid media budgets
• Strong commercial acumen; comfortable making investment trade‑offs
• Experience partnering with analytics teams on incremental or causal measurement
• Advanced Excel required
• Strong communicator with ability to present performance insights to senior stakeholders
• Demonstrated experience leading and developing performance marketing teams

• Paid acquisition consistently delivers against plan
• Budget allocation decisions are evidence‑based and commercially sound
• Clear ownership across channels with no ambiguity in accountability
• Testing velocity is high and learning loops are tight
• UA operates as a strategic growth engine, not just a campaign execution team

Bumble Inc. is an equal opportunity employer. We strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non‑binary people, veterans, parents, people with disabilities, and neuro‑divergent people to apply. We make reasonable adjustments to support you throughout the process.