Creative Director

YAP MEDIA NYC is hiring a full-time, Austin-based Creative Director to own the creative direction, production quality, and growth engine for Hala Taha’s content ecosystem, including Young and Profiting Podcast, Hala’s personal brand, You Tube, social video content, studio production, and related brand content.

This is not a traditional podcast producer role. This is a senior creative leadership role for someone who can think like a show runner, executive producer, content strategist, and brand operator at the same time. The right person will help scale Young and Profiting podcast from a top business and self-development podcast into a category-defining media brand. They will shape the story, structure, packaging, creative direction, and final quality of Hala’s content across platforms.

They will know how to turn a long‑form conversation into a compelling episode, a high‑retention You Tube video, a strong trailer, viral short‑form moments, sharp titles, standout thumbnails, sponsor stories, and social content that grows the brand.

In this role, you will work directly with Hala Taha and production leadership to raise the creative bar, build stronger systems, and make every piece of content feel intentional, premium, and built for growth. The Creative Director will be the creative owner for Hala’s show and brand ecosystem. You will sit at the intersection of content strategy, production, editing, storytelling, You Tube growth, social growth, creative direction, and executive communication.

You will be responsible for making sure Hala’s content is not just produced on time, but produced with a clear point of view, a strong hook, a clean structure, and a growth strategy behind every asset. This person must be strategic enough to see the larger brand and growth opportunity, creative enough to know what will capture attention, and operational enough to make sure the work actually gets done at a high standard.

• Own the creative direction for Hala’s brands across podcast, You Tube, social, short‑form video, trailers, newsletters, sponsor integrations, and related brand content.
• Build a clear creative point of view for each episode, series, and content campaign so every asset ladders up to the same story, promise, and audience takeaway.
• Protect and elevate Hala’s voice, positioning, and reputation across all content touchpoints.
• Turn Hala’s ideas, interviews, and brand goals into sharp creative concepts that are compelling, useful, and platform‑native.
• Raise the overall quality bar so Hala’s content feels premium, distinctive, and intentional across every platform.

• Act as the show runner for Young and Profiting and related Hala‑led formats, owning the creative quality from pre‑production through publishing.
• Shape episodes after recording by tightening structure, identifying the strongest story arc, improving flow, and making sure each episode is strong enough to publish.
• Lead the creative direction for intros, teasers, trailers, outros, episode structures, and audience retention moments.
• Ensure each episode has a clear hook, a strong opening, a compelling promise, and a clean transition into the main content.
• Partner with production leadership to improve the full production pipeline from recording to editing, QA, publishing, and performance review.
• Support identifying unique and high performing guests for the podcast.
• Create and oversee compelling You Tube titles, episode titles, thumbnail titles, descriptions, and packaging angles that are built for discovery, retention, and shares.
• Think beyond “what is the episode about?” and identify the sharpest audience‑facing promise: why someone should click, watch, listen, and share.
• Work with You Tube, thumbnail, social, and production teams to align creative packaging with audience data and growth goals.
• Review performance insights and turn them into better creative decisions for future episodes, clips, titles, formats, and campaigns.
• Help evolve Young and Profiting’s You Tube presence from a podcast mirror into a strong video‑first growth channel.

• Identi…