Director, Product Marketing & Go-to-Market; VPP

Director, Product Marketing & Go-to-Market (VPP)

Rhythm is a renewable energy and technology company empowering customers to take control of both their energy costs and environmental footprint. We combine energy market expertise with technology, design, and data science to create products that are simple, delightful, and seamlessly integrated with the rhythm of everyday life.

Our mission is to redefine the energy experience by delivering innovative, customer-centric solutions that accelerate the transition to a cleaner, smarter grid. We're a mission-driven team of engineers, marketers, designers, product leaders, analysts, and operators who love solving complex problems while making a meaningful impact on the communities we serve.

We’re hiring a Director, Product Marketing & Go-to-Market (VPP), to lead the way Rhythm researches, positions, launches, and scales our next‑generation Virtual Power Plant (VPP) business.

Our VPP offering brings together residential batteries, retail electricity, and grid participation into a differentiated customer experience that helps homeowners lower costs while supporting a cleaner, more resilient grid.

This role sits at the intersection of Product, Growth, Customer Experience, Finance, Analytics, and the VPP business, serving as the commercial and customer voice behind one of Rhythm’s most strategic growth initiatives.

This is a true builder role. You’ll help define the playbook for bringing an entirely new category of consumer energy product to market—owning positioning, customer insights, go‑to‑market strategy, and commercialization while helping shape product direction through continuous learning and market feedback.

• Own positioning, messaging, segmentation, value proposition, competitive differentiation, and overall product marketing strategy for Rhythm's VPP offering
• Partner with Product, Finance, and the VPP team to evaluate pricing alternatives, customer value propositions, and commercial tradeoffs while balancing customer adoption with business economics
• Translate complex product capabilities and customer insights into compelling positioning, customer experiences, sales enablement materials, website content, launch assets, and lifecycle communications

• Lead customer research and insight generation to inform product strategy, positioning, pricing recommendations, customer prioritization, and go‑to‑market planning
• Develop end‑to‑end go‑to‑market strategies, including customer segmentation, launch sequencing, messaging, channel strategy, investment priorities, experimentation roadmaps, and success metrics
• Establish a continuous learning agenda by leveraging customer feedback, research, experimentation, analytics, and AI to optimize product strategy, pricing, customer experience, and commercial performance

• Serve as the primary marketing partner for the VPP organization and the voice of the customer across cross‑functional decision‑making
• Influence product roadmap, commercialization strategy, and customer experience through customer insights and commercial recommendations
• Define and monitor success metrics across acquisition, activation, participation, retention, customer lifetime value, customer satisfaction, and commercial ROI
• Present strategic recommendations and customer insights to Executive Leadership while partnering closely with Product, Engineering, Finance, Legal, Sales, Growth, Brand, Customer Experience, and Analytics teams

• 8+ years of progressively increasing responsibility across Product Marketing, Product Strategy, Go-to-Market, Growth, Commercial Strategy, or related leadership roles
• Demonstrated success launching and scaling innovative consumer products or technology‑enabled services
• Strong understanding of product positioning, segmentation, pricing strategy, lifecycle marketing, and go‑to‑market planning
• Experience influencing product strategy, pricing, and commercialization decisions through customer research, analytics, and business insights
• Strong commercial and analytical judgment, including experience evaluating customer lifetime value (LTV),…