VP of Marketing

Job Description

A high-growth, venture-backed B2B marketplace company in the healthcare space is seeking a VP of Marketing to lead and scale its marketing function during a pivotal growth phase. This individual will be responsible for developing and executing a cohesive marketing strategy across multiple products, including an established marketplace business and a newly launched AI-driven offering. This role is ideal for a hands‑on, strategic leader who thrives in fast‑paced, high‑growth environments and is excited to build and optimize a marketing engine from the ground up.

The VP will own and execute the end‑to‑end marketing strategy across product lines, develop positioning and go‑to‑market strategies for both existing and new offerings, and create a unified product story across a multi‑product platform. They will lead and scale a lean, high‑performing team, partner closely with executive leadership on business growth initiatives, and drive demand generation, customer acquisition, and brand awareness.

Additionally, this individual will build and optimize lifecycle marketing efforts to improve conversion and retention while leveraging data and performance metrics to continuously refine and enhance overall marketing strategy.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

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• 10–15 years of marketing experience, ideally within B2B SaaS, marketplace, or high‑growth tech environments [Torch Dent...Boukadoum | One Note]
• Proven experience building and scaling marketing functions in a startup or growth‑stage company
• Strong background in product marketing and go‑to‑market strategy
• Experience marketing multiple products or solutions within a single platform
• Hands‑on leadership style with the ability to operate both strategically and tactically
• Experience working in fast‑paced, high‑growth environments
• Experience in marketplace or two‑sided platform businesses
• Background at high‑growth companies (e.g., Uber, Instacart, or similar) [Torch Dent...Boukadoum | One Note]
• Exposure to AI‑driven products or revenue cycle management solutions
• Experience in healthcare or healthcare‑adjacent industries