Transactions BD & Marketing Director

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The Transactions BD & Marketing Director works in collaboration with and in support of the firm’s strategic initiatives. This critical leadership role on the Marketing and Business Development Team oversees BD and marketing strategy across the firm’s transactional practices. The Director collaborates closely with practice and sector leadership to enhance awareness of the firm’s Transactions capabilities and to drive new business opportunities.

The focus is on elevating the firm’s market profile and client relationships in these practice areas through strategic initiatives, targeted client engagement, and integrated marketing campaigns.

This position can be located in Atlanta, Austin, Boston, Chicago, Los Angeles, Miami, New York, Northern Virginia, San Diego, San Francisco, or Washington DC and offers a hybrid work schedule.

• Understand key business issues clients are facing, market dynamics and competitive strategies.
• Develop and execute go‑to‑market plans aligned with the firm’s Transactions strategy, focusing on priority client sectors and opportunities, in collaboration with practice group and sector leaders.
• Manage client‑centric, data‑driven, integrated marketing and business development campaigns that deliver results against strategic priorities for the Transactions practices.
• Plan and execute high‑impact events, conferences, and sponsor ships to raise the external profile of the firm’s Transactions practices, in coordination with firm‑wide marketing functions (brand, PR, digital, etc.) to ensure integrated messaging.
• Oversee the development of tailored pitches, RFP responses, and client‑facing marketing materials that effectively communicate the firm’s Transactions experience and value proposition.
• Champion internal marketing infrastructure projects, including designing and implementing an experience‑collection process and other best practices, to improve how the Transactions team captures and leverages deal experience and client successes.
• Support the onboarding and integration of key laterals and their client base.
• Manage marketing budgets and sponsorship investments for Transactions‑related initiatives, ensuring resources are aligned with firm and practice group priorities and deliver a strong ROI.
• Measure and track results of marketing programs and report on ROI.
• Perform other duties as assigned.

• Prior experience in a large law firm environment (either as a practicing lawyer or in a senior marketing/BD role) is highly beneficial.
• Ability to plan strategically, execute tactically, and maintain a client service focus.
• Strong understanding of the business environment in key industry sectors relevant to transactional practices and of the competitive landscape.
• Capability to analyze data and use multiple sources of information to develop solutions and recommendations.
• Self‑starter and leader with accomplished critical thinking skills and a thorough understanding of the firm’s value proposition in transactional practices.
• Demonstrated ability to work effectively with senior partners and practice group leaders, building consensus and aligning marketing/BD initiatives with practice goals.
• Excellent communication, data analysis, writing, and presentation skills.
• Ability to multi‑task and thrive in a fast‑paced environment while maintaining positive, collaborative working relationships.
• Proven leadership skills with experience managing and developing high‑performing teams.
• Proficiency with MS Office products (Word, Excel, PowerPoint).

• Bachelor’s degree in marketing, communications, business, or a related field.

• Master’s Degree.

• JD preferred.

• 10+ years of experience in marketing/business development in a professional services environment.

• Effectively communicate, verbally and in…