Sr. Product Marketing Manager

Company Overview

Planview has one mission: to build the future of connected work, from ideas to impact.

As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry’s most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management.

Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.

At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. We’re proud of our world‑class, connected culture built on our shared values, that supports our teams to be successful from anywhere.

Learn more about our portfolio at , and connect with us on Linked In, Instagram, and Twitter.

Are you a seasoned product marketing professional ready to drive high-impact GTM strategy while staying close to the work? Planview is a fast-growing global SaaS company building the future of connected work for some of the largest companies in the world. As Sr. Product Marketing Manager you’ll own key go‑to‑market initiatives and serve as a senior voice across the product marketing function.

You’ll balance strategic thinking with tactical execution, driving market positioning and GTM strategies that directly impact pipeline, bookings, and customer retention across our portfolio.

At Planview, AI fluency is a core expectation—not a future nice‑to‑have. You’ll bring working command of AI tools like Claude (Anthropic) and Glean into your daily workflow, and you’ll help shape how AI is used across the product marketing function, contributing to best practices that raise the bar for the whole team.

• Drive product marketing excellence – Serve as a senior practitioner and standards‑setter for the product marketing function, establishing best practices, contributing to team playbooks, and acting as a thought partner to peers and cross‑functional stakeholders. Model AI‑forward ways of working and help build shared frameworks for how the function uses AI tools effectively and responsibly.
• Own strategic GTM initiatives – Develop and execute go‑to‑market strategies for major product launches and cross‑solution initiatives, working autonomously to drive decisions that impact opportunity, pipeline, and bookings across your portfolio.
• Drive market and competitive intelligence – Establish your team as experts on target markets, buyers, and competitive landscape. Synthesize market trends and buyer insights to inform product strategy in partnership with product management, and deliver actionable intelligence to sales, marketing, and customer success. Use tools like Glean, Perplexity, and Claude to accelerate research, synthesize competitive signals faster, and deliver sharper intelligence to stakeholders.
• Craft differentiated messaging and positioning – Lead the development of compelling, differentiated messaging frameworks and positioning strategies that resonate with target buyers. Balance strategic narrative development with hands‑on content creation for high‑impact assets. Leverage AI tools—including Claude and tools like Jasper or Copy.ai—to accelerate first drafts and explore messaging variations, while applying your editorial judgment to ensure every asset meets Planview’s quality and brand standards.
• Build influential cross‑functional relationships – Partner with senior stakeholders across product, sales, marketing, and customer success to align on priorities, solve complex GTM challenges, and ensure seamless execution of strategic initiatives.
• Enable revenue teams at scale – Develop comprehensive enablement strategies and high‑impact assets that drive win…