Senior Marketing Specialist - Software

Responsibilities

• Creates the Marketing demand generation strategy and execution for the industry‑leading ULTRUS Compliance Wire enterprise software for respective target audiences.
• Collaborates with business leaders, sales, and product management to understand the product roadmap, competitive landscape, and key business challenges, driving demand in alignment with organizational goals and strategies.
• Partner with Product Marketing to plan and execute integrated marketing initiatives that strengthen positioning, support go‑to‑market strategies, fuel demand generation, and help translate technical capabilities into compelling, audience‑ready narratives.
• Plans and oversees marketing investments, manages budget execution, and analyzes results for continuous improvement and delivery of annual pipeline targets.
• Develops the value messaging to support and drive new customer acquisition and retention strategies to deliver business growth goals.
• Gathers and analyzes insights to influence business decisions and shape Marketing strategy.
• Works independently with guidance in only the most complex situations to craft compelling content to drive full funnel marketing campaigns.
• Partners closely with sales and seeks regular interaction with customers and prospects to foster continuous feedback loop.
• Works independently and with respective marketing peers to work across the organization to cross promote relevant offerings with guidance in only the most complex situations.

• 6+ years of product or general marketing experience with end‑to‑end ownership of strategy and execution.
• Bachelor’s Degree.
• Background in B2B SaaS or regulated industries.
• Demonstrated success working in ambiguous or evolving environments.

• Strong capabilities and experience working with senior leaders.
• Effective skills and experience in setting up and managing digital marketing campaigns.
• Strong experience collaborating with a creative agency, demand gen, and brand to drive cohesive market impact.
• Cross‑functional leadership and influence without formal authority.
• Understanding of critical digital and non-digital B2B channels.
• Strong written and oral communication.
• Strong collaboration skills.
• Strong project planning and management.
• Strong presentation skills.
• Ability to understand technical and scientific issues and translate complex information for nonscientific audiences.

Total Rewards:
We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $105,000 to $135,000 USD and is based on multiple factors, including job‑related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 10% of the base salary.

This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full‑time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).

UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that:
Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.