Content Marketing Manager

Team

Employee experience is a category with real momentum — and Lum Apps is well-positioned in it. We're recognized by both Gartner and Forrester, our customer base is growing, and the market conversation is accelerating. This is a strong position to be in, and content is a big part of how we intend to own it. We’re looking for a content marketer who thrives at the intersection of great storytelling, cross-functional collaboration, and disciplined execution.

This role leads content execution for North America, our largest and highest-velocity market. You'll work with in the global Brand, Content & Communications team, and your job is to execute the content strategy at a level that drives real pipeline impact and sets the bar for how content is created and adapted across our other regions. It's a high-output individual contributor role for someone who thrives in the details of execution — writing, briefing, collaborating, iterating.

You'll partner closely with product marketing, field marketing, customer marketing, growth, and our creative team to develop content that earns attention and converts it into outcomes. And you'll think beyond the single asset: how do you take a marquee piece of content and build it into a full ecosystem that reaches the right buyer, in the right format, at the right moment?

• Write compelling content across the full mix: web copy, emails, social, ads, thought leadership, case studies, event materials, sales enablement, and campaign assets.
• Develop ideas for marquee content — research reports, hero campaigns, signature content series — and think creatively about how to maximize their reach, longevity, and audience engagement.
• Work with the Director to shape content narratives that reflect our category point of view and build brand authority in North America.
• Bring fresh thinking to always-on programs: editorial, customer stories, social content, and demand-gen-connected content.

• Partner closely with product marketing, field marketing, customer marketing, and growth to develop integrated content that supports launches, campaigns, and pipeline goals.
• Work directly with our creative team to brief, develop, and produce content — you bring the strategy and story and you help bring the execution to life together.
• Collaborate with the global content team to ensure North American content reflects and helps set the standard for quality and approach across regions.
• Build strong working relationships with sales, customer success, and other teams to surface insights, stories, and use cases that fuel content.

• Use AI tools, including Gemini and Jasper, thoughtfully to accelerate production, explore ideas, and scale output without compromising quality or distinctiveness.
• Help develop and refine AI-assisted content workflows that the broader team can adopt - stay sharp on how AI is changing how buyers discover and consume content, and factor that into how content is planned and structured.

• Manage your content pipeline end-to-end using Asana — briefs, timelines, reviews, and delivery.
• Track, report on, and act on content performance data — you know what metrics matter and why.
• Bring a content distribution mindset to every asset: who is this for, where will they find it, and what will make them engage.

• 4-6 years in content marketing at a B2B SaaS or tech company — you know the space, the buyers, and the content formats that move the needle.
• A strong writer with range: you can write a punchy social post and a compelling long-form piece, and both feel intentional.
• A portfolio that shows craft, strategic thinking, and real results, not just output volume.
• Sharp instincts for content distribution and amplification: you don't just create, you think about how content gets in front of the right people.
• Collaborative to the core — you know how to work well with creative teams, contribute your own ideas, and make the work better together.
• Comfortable working across time zones and with global teams; cultural fluency and communication clarity matter in this role.
• Solid working knowledge of…