Principal Visual Designer

Description

About Legal Zoom

Legal Zoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney‑led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem‑solvers, we can’t wait to meet you.

Human‑in‑the‑Loop

At Legal Zoom, we operate with a human‑in‑the‑loop model, where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision‑making.

To align with our AI‑integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.

Legal Zoom’s Brand & Creative team is looking for a craft‑obsessed Principal Visual Designer to shape how our brand comes to life across experiences. As a senior individual contributor, you’ll define and elevate the visual expression of the Legal Zoom brand. You’ll set the standard for visual craft by creating thoughtful, distinctive, customer‑centered work and influencing creative direction across the organization, ensuring every touchpoint reflects a cohesive, high‑quality design language.

You’ll partner across Brand, Marketing, Product, Content, and Engineering to translate business strategy into compelling visual experiences that strengthen our brand and deepen customer trust. Whether designing high‑impact web experiences, evolving our visual systems, or setting creative direction for major initiatives, you’ll raise the quality of everything we create.

This is a highly hands‑on role for someone who thrives in the work while influencing through craft, collaboration, and vision rather than people management.

• Lead the visual direction and execution of high‑impact design initiatives across Legal Zoom’s marketing ecosystem, including brand identity systems, creative execution across integrated marketing campaigns, advertising, web, presentations, editorial design, and a broad range of marketing and graphic design assets.
• Design best‑in‑class marketing web experiences that balance storytelling, usability, accessibility, and business performance.
• Evolve and expand Legal Zoom’s visual language, ensuring consistency while pushing the brand forward in meaningful ways.
• Establish scalable visual systems, templates, and patterns that improve quality and efficiency across teams.
• Partner closely with Brand, Growth Marketing, Product Marketing, Product Design, Content Design, Engineering, and external agencies to bring integrated experiences to life.
• Translate business goals, customer insights, and brand strategy into thoughtful visual solutions that resonate with our audiences.
• Champion exceptional craft through design critiques, mentorship, and thoughtful feedback, helping raise the quality of design across the organization.
• Implement emerging technologies, AI‑powered creative workflows, and evolving digital design trends to continually improve how we work and what we create.
• Present work confidently to cross‑functional leaders, clearly communicating design rationale and influencing decisions through strong visual storytelling.
• Take ownership of complex, ambiguous design challenges from concept through launch while maintaining an exceptional level of craft and attention to detail.

• 8-10+ years of experience creating exceptional visual design work for digital products, consumer brands, or technology companies.
• An outstanding portfolio demonstrating excellence across marketing websites, brand design, visual systems, digital campaigns, and customer experiences.
• Exceptional typography, composition, layout, color, and visual storytelling skills with meticulous attention to detail.
• Deep expertise designing responsive web experiences and a strong understanding of modern web capabilities, accessibility, and performance considerations.
• Fluency in Figma and modern collaborative design workflows.
• Experie…