Senior Manager, Social Media

Role Summary

As Market Influence scales, TrendAI is establishing dedicated, global ownership of its social function across both organic and paid channels. This role sets social strategy for TrendAI’s brand and executive channels, builds attribution that connects social activity to results, and leads the social team.

• Own social strategy—organic + paid
• Set the organic and paid social strategy across TrendAI's brand and executive channels, aligned to campaigns and market‑leadership themes
• Bring deep paid‑social expertise: audience strategy, budget allocation, testing, and optimization
• Own the volume‑vs‑impact call—prioritizing well‑timed, well‑targeted posts that optimize for engagement and channel health
• Prove return—partner with the Data & Analytics Lead to stand up social attribution and a clear performance story for leadership
• Own social performance reporting and optimization loops
• Run the engine—direct agency partners on execution as the “arms and legs,” briefing, quality control, and reviewing output through the in‑house measurement stack
• Plug social into the editorial engine—take packaged stories from the editorial board and land them well across channels
• Coordinate executive/host and guest promotion (e.g., podcast episodes) with the influencer/podcast and executive communications pods
• Lead the team—lead and grow the social team and add capacity as the function scales

• 6+ years in social media marketing with hands‑on paid social ownership (strategy, budget, targeting, optimization) and organic strategy
• Track record building social attribution/measurement and reporting ROI to leadership
• Strong editorial and brand judgment for a B2B/executive audience
• Experience directing agencies or vendors on execution while keeping strategy in‑house
• High AI fluency; fast adopter of new tooling and workflows
• Preferred: B2B tech / cybersecurity, understands the CISO/security audience
• Linked In‑first organic and paid expertise; executive and employee‑amplification programs
• Familiarity with social/measurement platforms
• People‑leadership experience

• Comprehensive medical, dental and vision insurance
• Life insurance
• Short & Long Term Disability
• Pre‑partum, maternity, parental and medical leave
• Mental Health Wellness Program
• Adoption Assistance
• Wellness Incentive
• Pet Insurance
• 401(k) with company match
• Paid Time Off
• 14 Annual Holidays
• Tuition Assistance
• Employee Resource Groups
• Competitive compensation with bonus opportunity tied to company performance
• Room to enhance skills through ongoing learning and broad technological opportunities
• Work‑life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment‑based visa sponsorship, both currently and moving forward.

Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.