Project Manager for Enrollment Marketing, Texas McCombs

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Project Manager for Enrollment Marketing, Texas Mc Combs

The Project Manager for Enrollment Marketing at the McCombs School of Business oversees the planning, execution, and operational effectiveness of enrollment marketing initiatives across the Marketing and Communications (CMCO) department. This role serves as the central hub for marketing project intake, prioritization, workflow design, and cross‑functional coordination, ensuring marketing work is delivered on time, within scope, and aligned with organizational strategy.

Project Management

• Manage, direct, and track assigned projects utilizing accepted project management methodologies. Develop project plans including lifecycle, budget, resource requirements, change management processes, risk management, key milestones, communication mechanisms, test plans, and deliverables using Asana and other tools.
• Manage project implementation, handle emergent issues, and maintain calendar control to ensure all tasks are completed within deadlines and budgets. Track and report on project progress with clients and colleagues.
• Act as the communication hub between stakeholders, internal teams, vendors, and freelancers to manage project information, timeline, scope‑of‑work, and cost estimates.
• Scope, schedule, and execute advertising campaigns, ensuring all deliverables are completed on time, within budget, and to client specifications.
• Oversee workflow of marketing plans and budgets, asset development, implementation, and tracking for each project.
• Assign responsibilities, develop timelines, and monitor key deadlines to ensure final product meets expectations.

Strategy and Planning

• Participate in creation of marketing strategies, help set performance goals for campaigns, and support other marketing teams across the college.

People and Resource Management

• Research and evaluate services and resources needed for projects; manage procurement of freelancers and agency partners.
• Coordinate output and ensure all production projects are completed and delivered within time and cost estimates.
• Manage student‑employee recruitment, hiring process, and supervise student employees day‑to‑day.

Marketing Technology

• Support Marketing Operations and Managers with technical aspects and optimization of the marketing tech stack.
• Serve as backup to Marketo administrator, operations coordinator, and marketing managers.
• Stay current with Marketo releases and capabilities to drive marketing KPIs and best practices in lead management and database management.

Performance Measurement, Reporting and Data Analytics

• Ensure creation of dashboards and reports across digital marketing analytics platforms and CRM.
• Track and report on the success of marketing projects and assist leadership in data‑driven strategic recommendations.

Governance and Training

• Run daily, quarterly, and annual marketing calendars in Asana and other platforms; lead quarterly reviews with stakeholders.
• Create structured training processes, onboard new users to project management tools, and develop documentation for shared platforms.
• Serve as point of contact for team members using marketing and advertising platforms managed by CMCO Enrollment Marketing.

Other related functions as assigned.

• 3+ years of project management experience within a marketing team
• 3+ years of experience managing vendors, freelancers, and external teams
• 5+ years of experience administering Marketo or other Marketing Automation tools
• 10+ years of experience in marketing within higher education
• Extensive experience in enrollment marketing
• Experience with marketing automation and CRM integrations
• Experience managing a content management system such as Word Press, including development and implementation
• Client‑service oriented mentality
• Experience collaborating with stakeholders at all levels
• Experience developing business processes and implementing them in a higher education environment
• Bachelor's degree

Relevant education and experience may be substituted as appropriate.

• Project Management Professional (PMP) Certification
• 5+ years of experience in marketing graduate and professional…