Account Strategist

Since our founding in 2006, we've operated with a focus on and commitment to delivering exceptional, measurable results for businesses. We're named after Point Success, the iconic 14,158-foot peak on Mount Rainier—a constant reminder to strive for our greatest potential. Today, we're proud to carry that same sense of achievement forward. As a Google Premier Partner, we maintain the highest standards in strategic execution, continuous learning, and best-in-class campaign performance across marketing services.

Purpose-built for franchise and mid‑market brands, Point Success specializes in the intersection of AI‑driven media and direct revenue impact. Our methodology integrates search, social and programmatic media into a singular, optimized framework. Across sectors such as health, wellness and professional services, Point Success doesn't just manage ad spend – it also optimizes the entire customer lifecycle for scalable growth.

Point Success manages digital advertising for more than 500 service‑based businesses, a preferred partner for more than 10 franchise networks, and a proud member of the Smart Bug Media Family.

The Strategist, Paid Media is a skilled digital marketing professional and relationship manager responsible for independently managing a portfolio of paidmedia clients. This role requires expertise in campaign management across major ad platforms (Google, Meta, Microsoft), a strong focus on client retention and satisfaction, and a strategic mindset to identify growth opportunities.

• Own the day‑to‑day management of client accounts, including regular communication, reporting, and performance updates.
• Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally.
• Build strong, trust‑based relationships with clients to support retention and upsell opportunities.
• Lead client meetings, communicating insights, results, and recommendations clearly.
• Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts.
• Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics.
• Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support.
• Provide guidance, mentorship, or training to less experienced team members.
• Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division.
• May supervise one or more direct reports, conducting performance reviews, check‑ins, and supporting professional development.
• Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms.
• In some cases, provide execution support to Leads on more complex accounts.
• Independently manage the execution alongside client management for smaller clients.
• Monitor performance via dashboards and ensure reports reflect current data and actionable insights.
• Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals.
• If applicable, perform local SEO work including content writing, posting to social media, managing Google Business profiles.

• 3-4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required).
• At least 2 years of client‑facing or customer service experience.
• Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred.
• Demonstrated ability to manage complex campaigns and meet performance goals independently.

• Technical Expertise:
  Strong executional knowledge of paid media platforms and digital marketing principles.
• Client‑Focused:
  Proven track record of building client relationships, improving retention, and identifying growth opportunities.
• Analytical Mindset:
  Comfortable using data to drive decisions and explain results to clients.
• Leadership Potential:
  Shows initiative and capability to lead internal projects or mentor junior staff.
• Curiosity & Learning:
  Continuously explores new strategies, platforms, and technologies to improve performance and processes.
• Proven Success:
  History of driving client results through strong ROI, upsells, and account growth.

• Client retention and satisfaction
• Achievement of campaign KPIs (e.g., cost‑per‑lead, ROI)
• Quality of communication and reporting
• Contribution to team leadership or mentorship
• Impact on account growth and upsell opportunities

$70,000 - $90,000 a year