Thought Leader

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world‑class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award‑winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry‑first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Keysight is seeking a strategic Thought Leader to help shape the company’s point of view in priority growth markets and translate complex technologies into clear, compelling narratives.

This role will partner across marketing, business groups, and sales to define Keysight’s leadership position, and turn technical depth into market‑facing stories that influence customers, partners, media, analysts, and industry bodies.

The ideal candidate is a strategic thinker, strong storyteller, and credible technology translator who can connect market demand, customer needs, and Keysight innovation into narratives that advance the company’s market leadership.

• Define and evolve Keysight’s thought leadership narrative in priority industries and technology markets.
• Identify emerging trends, customer challenges, and growth opportunities where Keysight should lead.
• Translate complex technical concepts into clear business, market, and executive‑level messaging.
• Build industry narratives, keynote storylines, articles, white papers, webinars, and event themes.
• Partner with product, sales, business groups, PR, social, creative, and regional teams to activate thought leadership across channels.
• Develop market‑backed stories that connect Keysight capabilities to business outcomes.
• Influence senior stakeholders and align cross‑functional teams around a clear market leadership agenda.
• Bring an innovation mindset and challenge conventional thinking to create stronger market narratives.

• 10–15+ years of experience in strategy, business leadership, consulting, market development, product marketing, or related field.
• Strong understanding of technology markets such as telecom, wireless communications, networks, electronic measurement, software, AI, cloud, aerospace/defense, energy, or related areas.
• Proven ability to translate complex technical topics into clear business and market stories.
• Demonstrated experience developing thought leadership through publications, speaking, industry engagement, executive content, or market‑facing programs.
• Strong customer and market insight with the ability to identify emerging trends and growth opportunities.
• Excellent communication, storytelling, writing, and presentation skills.
• Proven ability to influence senior stakeholders, executive teams, customers, partners, and industry bodies.
• Strong cross‑functional leadership skills with the ability to build credibility across technical and commercial teams.

• Experience in B2B technology, test and measurement, telecom, aerospace and defense, AI infrastructure, semiconductor, energy, or enterprise technology markets.
• Experience supporting executive visibility, customer proof programs, industry events, analyst/media narratives, or integrated market leadership campaigns.
• Ability to operate at both strategic and executional levels — shaping the narrative while driving content and activation.
• Strong business acumen and ability to connect market shifts to customer priorities, competitive positioning, and growth opportunities.

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