Sr. Manager Marketing - Integrated - Southwest Austin River Park

Sr. Manager Marketing
- Integrated
- Southwest Austin River Park

Austin, TX

The Sr Manager Marketing-Integrated is responsible for the development and execution of marketing and promotional plans for shows. This position will execute long‑term marketing initiatives and oversee issues and risks that affect the marketing campaign. The Sr Manager Marketing-Integrated will work with artist managers, agents and marketing teams to develop effective integrated marketing plans that will reach the correct demographic and target customers appropriate for each show.

In addition, this position will work with talent buyers, local and central leadership to oversee execution of best practices across email, social, media buying, customer relationship management, reporting, etc.

• Lead venue launch initiatives including grand opening campaigns, community events, and stakeholder engagement opportunities.
• Develop and maintain the venue brand identity, ensuring consistency across all consumer‑facing touchpoints including website, social channels, signage, in‑venue assets, and customer communications.
• Responsible for the development and execution of marketing and promotional plans for shows. Develop and execute long‑term marketing initiatives. Oversee issues and risks affecting the marketing campaign.
• Generate marketing budget, book and account for advertising and media ensuring funds are allocated to correct partners. Manage advertising settlements for each show to ensure those are settled accordingly.
• Work with national tour director, talent buyers, and regional marketing director to plan the marketing spend. Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.
• Oversee and evaluate show performance market‑by‑market, making adjustments to meet marketing strategy in changing market or competitive conditions. Develop digital advertising plans to optimize campaigns for best performance to drive ticket sales.
• Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.
• Oversee publicity, advance press interviews, secure and manage artist availability for promotions with management, label and public relations agencies. Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways.
• Build and maintain relationships with local businesses for promotional opportunities. Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities for shows, emails, banners and promotions.
• Identify and cultivate strategic partnerships with tourism organizations, chambers of commerce, convention and visitor bureaus, universities, sports organizations, and community groups to increase venue visibility and engagement.
• Manage venue‑owned communication channels including website strategy, CRM growth initiatives, email acquisition programs, SMS database development, and organic social media planning.

• BA/BS Degree (4‑year) (Advanced Degree Preferred)
  • Marketing/Business Communications or a related field
• 6–8 years of related work experience
• Experience with media buying, executing digital media plans and omni‑channel digital marketing
• Experience working with email, mobile and digital marketing programs
• Experience sourcing and managing content development and publishing
• Experience and knowledge of music industry
• Strong knowledge of data analysis and budgeting
• Strong knowledge of programmatic media and real time bidding
• Strong knowledge of social media and online marketing initiatives and strategies
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +Local, You Tube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
• Computer savvy with knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop, Word Press
• Proficiency with Microsoft Office…