Marketing Manager Austin West Riverside

Marketing Manager – Austin West Riverside

Austin, TX

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote over 10,000 shows and present more than 22,000 events worldwide. We are committed to innovation, artistry, and community, leveraging 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, a premier ticketing platform and global sponsorship activations to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart; we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans we host, reaching beyond traditional boundaries to support the communities in which we operate while minimizing our environmental impact through sustainable practices.

If you want to be challenged to up your game and make a difference, join us in giving the world reason to cheer!

The Integrated Marketing Manager (IMM) is responsible for all marketing assets, advertising, and promotions for shows within the region. The role works with artist managers, agents, and marketing teams to develop effective integrated marketing plans that reach the correct demographic and target audiences for each show to drive conversions. The IMM maintains and tracks budgets, oversees best practices across email, social, media buying, CRM, and reporting, and ensures funds are allocated correctly.

• Develop and execute integrated marketing and promotional plans for shows within the assigned region.
• Collaborate with central marketing leadership and local teams to plan marketing spend and roll out long‑term initiatives.
• Book and account for all advertising and media, ensuring funds are allocated to correct partners and oversee settlements.
• Build digital advertising plans, monitor daily, optimize campaigns and develop ad copy to drive ticket sales.
• Oversee and evaluate show performance market‑by‑market, making adjustments to meet strategy and market conditions.
• Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences.
• Supervise publicity, advance press interviews, and coordinate artist availability with agencies.
• Develop and pitch promotions to media outlets, coordinate radio time, and set up giveaways.
• Possibly oversee day‑of‑show duties such as house photographers, venue websites, live social media updates, media escorts, and meet‑and‑greet guest lists.
• Create email marketing campaigns, edit content for high open rates, CTR and conversions, and manage the CMS for web content.
• Oversee creation of graphics for e‑cards, banners, posters, social media posts, and emails.
• Conduct marketing research and compile businesses for promotions based on fan interest/demographics, including influencers.
• Build and maintain relationships with local businesses for promotional opportunities and collaborate with partners like Ticketmaster and AXS.

• BA/BS Degree in Marketing, Business Communications or related field.
• 4–6 years of related work experience.
• Experience with media buying, executing digital media plans, and omni‑channel digital marketing.
• Experience with email, mobile and digital marketing programs.
• Experience sourcing and managing content development and publishing.
• Exceptional written, verbal, and listing communication skills with a can‑do attitude.
• Strong organizational skills and ability to work in a fast‑paced environment.
• Knowledge of social media and online marketing initiatives and strategies.
• Creative, detail‑oriented, and able to juggle multiple tasks.
• Proficiency with MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop.
• Knowledge of social media platforms and how to deploy each appropriately.
• Experience with programmatic media and real‑time bidding.
• Knowledge of data analysis and budgeting.
• Excellent interpersonal and relationship‑building skills.
• Ability to switch between creative and analytical sides, and prove ideas are analytically sound.
• Team player with confidence to lead and guide other…