Senior Marketing Manager

• Who we’re looking for: A commercially driven, hands‑on Senior Marketing Manager to lead end‑to‑end B2B demand generation campaigns across North America – fuelling pipeline growth and helping Tillo scale in one of its most strategic markets.

• The challenge: To build and execute high‑impact, multi‑channel marketing campaigns that generate high‑quality leads, support the US Sales team, and grow Tillo’s brand presence in North America – all while working closely with a globally distributed team.

• Where you’ll work: This role will be based in our Austin office 3 days a week

The Tillo Difference

We're in the business of rewards and incentives, so we know a thing or two about the importance of giving back. We can't grow as a business without growing as individuals, so we are committed to providing a workplace where passionate, driven individuals can thrive. We value collaboration, trust, positivity, and a willingness to learn – only by working as a team will we reach our goals.

We’re the market leader in the UK and are active in a number of other markets including USA, Europe, Australia and India.

We’re looking for a driven and hands‑on Senior Marketing Manager to own and execute end‑to‑end B2B demand generation campaigns that generate high‑quality leads and support revenue growth across North America.

This role sits within the Marketing function and works closely with our US‑based Sales team, UK‑based Marketing team, and in particular our CMO, CRO, Head of Demand Generation and Head of Digital. You’ll be responsible for translating business priorities into compelling, measurable campaigns across multiple channels—from concept through execution, optimisation, and reporting—while also playing an active role in shaping our event strategy and supporting go‑to‑market initiatives.

The ideal candidate is both a strategic thinker and a proactive executor—equally comfortable writing sharp email copy, launching targeted ABM campaigns, managing industry events, or analysing funnel performance to drive continuous improvement.

• Develop, execute, and optimise end‑to‑end B2B marketing campaigns aligned to Tillo’s commercial, product, and brand priorities.

• Lead multi‑touch ABM campaigns (1:1, 1:few, and 1:many) across key channels—email, content, gifting, display, paid, and more.

• Drive lead generation and pipeline growth, with a clear focus on delivering high‑quality MQLs and MQAs to support revenue objectives.

• Develop clear, compelling campaign messaging and value propositions tailored to target industries, buyer personas, and use cases.

• Leverage tools like Hub Spot, Demandbase, and data enrichment platforms to build targeted nurture campaigns and automated workflows that engage across the funnel.

• Support product launches and feature rollouts with integrated campaign strategies including email marketing, social, content, and webinars.

• Contribute to the planning and execution of a calendar of industry‑facing events, including Tillo Connect, conferences, trade shows, and webinars.

• Support all event logistics, delegate engagement, and pre/post‑event marketing in collaboration with internal stakeholders.

• Coordinate with the Sales team to ensure strong event follow‑up plans are in place—capturing leads, assigning follow‑ups, and tracking pipeline progression.

• Conduct post‑event analysis to assess ROI, lead conversion, and opportunities for future optimisation.

• Partner closely with the US‑based Sales team to ensure strong alignment on campaign goals, lead quality, and pipeline contribution.

• Collaborate cross‑functionally with the UK‑based Marketing team to align on messaging, positioning, and go‑to‑market timing.

• Partner with the Account Management team to identify upsell and cross‑sell opportunities and communicate them to the existing customer base.

• Provide campaign playbooks, messaging maps, and collateral that empower outbound sales efforts and reinforce brand consistency.

• Maintain open feedback loops with commercial and product teams to adapt strategies based on customer insights and market shifts.

• Track, analyse,…