Demand Generation Manager

Job Overview

Role: Demand Gen Manager, Retail Commerce & Feedonomics

Location: Austin

Reports to: Executive Marketing Leadership

• Own the demand generation plan:
  Develop and execute a data‑informed annual strategy aligned to revenue goals, audience segments and product priorities. Focus on large Retail Commerce brands and Feedonomics with account‑based (ABM) programs against a defined set of high‑value target accounts.
• Lead account‑based, multi‑channel programs:
  Build integrated ABM campaigns for target retail accounts across paid digital, email nurtures, webinars, virtual and in‑person events, and partner activations, coordinated with sales on named‑account plays.
• Build the ABM muscle:
  Stand up and scale the account‑based toolkit, including personalized offers, custom landing pages, account‑specific content and nurtures, and reusable plays and templates.
• Secondary, non‑ABM scope:
  Run broader‑reach demand programs for mid‑market retail on Big Commerce, complementing the ABM work with scaled campaigns and nurtures for mid‑level retail accounts.
• Develop the measurement framework:
  Establish KPIs, track pipeline contribution, analyze conversion performance, and continually optimize ROI across programs.
• Drive cross‑functional collaboration:
  Partner with product marketing, content, sales and sales development to align on target accounts, ensure message consistency and campaign follow‑up, and close the loop on performance.
• Activate partners to amplify campaigns:
  Coordinate with the partner team to extend campaigns, optimize joint spend and manage agency, media buyer and vendor relationships.
• Scale automation and personalization:
  Use marketing automation platforms and CRM integrations to refine nurture journeys and audience segmentation.
• Lead and mentor:
  Build and coach a high‑performing team focused on channel execution, pipeline acceleration and operational excellence.

• Hands‑on experience running Account‑Based Marketing (ABM) programs, building target account lists, orchestrating multi‑channel plays and partnering with sales on named‑account pursuit.
• Direct experience marketing to large, enterprise retail brands with a track record of generating pipeline from complex, multi‑stakeholder accounts.
• 5+ years of B2B demand generation experience, ideally in SaaS or commerce technology.
• Proven success developing and executing integrated, multi‑channel pipeline‑driving campaigns.
• Deep understanding of ecommerce and digital commerce platforms and the retail technology ecosystem.
• Clear understanding of the commerce platform/technology competitive landscape, including platform‑agnostic GTM motions.
• Demonstrated ability to measure and improve campaign ROI, pipeline contribution and customer acquisition cost.
• Excellent collaboration, communication and stakeholder management skills.
• Strategic thinker with hands‑on execution experience and a strong bias for action.
• Bachelor’s degree in Marketing, Business Administration or related field (MBA or equivalent experience a plus).

• Experience with product feed management, retail media or marketplace selling (e.g., Google Shopping, Amazon, Meta, Walmart) or marketing a data‑feed/product‑data solution such as Feedonomics.
• Familiarity with ABM technology stacks and intent data platforms (e.g., 6sense, Demandbase).
• Knowledge of partner marketing and marketplace growth strategies.

#LI-MD2 #LI-HYBRID (Pay Transparency Range: $115,200-$134,310)

The national base salary range for this role is posted above in this job post. Final compensation will be determined based on relevant experience, skills, qualifications and geographic location.

Variable compensation, equity and benefits may also be considered in accordance with local policies.

We are an equal opportunity employer and are committed to creating an inclusive and accessible hiring experience for all candidates. If you require accommodations or adjustments at any stage of the recruitment process, please let us know and we will work with you to meet your needs.

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