VP, Marketing

VP, Marketing

Atmosphere TV Austin, Texas, United States

Atmosphere TV is the world's leading streaming TV platform built for business — powering screens in restaurants, bars, gyms, airports, and waiting rooms across the country. We deliver premium, sound-off content and contextually relevant advertising to four distinct audiences: venue owners and operators, advertisers and brand marketers, content creators, and the everyday people watching in those spaces.

We are a company that moves fast, thinks big, and is building something genuinely new in the media landscape. Our marketing team is small, ambitious, and growing. Every person who joins adds real weight to the mission. We operate as a shared service and truly believe that marketing is a force multiplier to the great work and product that currently exists.

We are looking for a VP of Marketing to serve as the number two on the marketing team, working directly under the SVP, Head of Marketing. This is the second marketing hire at Atmosphere TV who truly knows the craft — meaning you bring deep expertise in paid, owned, earned, and shared content and media and you know how to deploy all of them in service of a brand that is still finding its full voice.

This is not a role for someone who manages from a distance. You will think at the highest strategic level and then roll up your sleeves and make it happen. You'll work across all four of our audiences and all of our teams — helping establish Atmosphere TV as a household name among advertisers, a go‑to partner for content creators, an indispensable platform for venue owners, and a beloved daily presence for the people in those spaces.

We are a team of exceptional thinkers who respect one another and lead with humanity. The person who thrives here will be as comfortable ideating on a brand narrative as they are building an influencer campaign brief or drafting a PR pitch. No job is too big, no job is too small.

This role spans the full marketing mix. Below is a representative picture of what you'll own and influence.

Brand Building & Narrative

• Elevate every marketing touchpoint — from the way we show up at industry events to how we write a one‑pager — so that Atmosphere TV is unmistakably, memorably itself.
• Partner with the SVP to develop and codify a brand narrative that resonates across all four audiences and creates clear differentiation in the market.
• Identify and lead new brand‑building paths — sponsor ships, experiential, thought leadership, creator partnerships — that extend beyond where we've gone before.

Paid, Owned, Earned & Shared Media

• Own the integrated marketing strategy across all channels, with particular depth in content marketing, social, influencer, and digital paid media.
• Build and execute multi‑channel campaigns — from concept through measurement — that drive brand recognition and audience growth.
• Lead our full editorial brand calendar and social presence with a strong brand voice: knowing what to post, where, why, and how to build an engaged community across platforms.
• Ideate constantly. Bringing new creative thinking to all work and partnering closely with our Head of Creative to bring this work to life.

PR & Earned Media

• Serve as the internal strategic lead on our PR agency relationship — bringing ideas, pitches, and momentum so that earned media becomes a real muscle for Atmosphere TV.
• Identify and develop compelling story angles that get us into Ad Age, Adweek, Digiday, trade press, and beyond — connecting our platform's unique position to the industry conversations that matter.
• Build moments that matter and get noticed. Using the relationships you have with our internal team and roadmap to expose great pieces of our story to the external world.

Content Marketing

• Develop a content marketing engine — thought leadership, editorial, video, social‑first content, executive narratives — that speaks distinctly to each of our audiences.
• Bring rigor to how we measure content performance and use those insights to sharpen our strategy continuously.

Events & Experiential

• Partner with the events team to bring a sharp marketing lens to…