Senior Manager, Brand Communications

Senior Manager, Brand Communications

Bus Patrol is seeking a strategic and execution-oriented Senior Manager, Brand Communications to lead integrated brand communications initiatives that strengthen brand awareness, support customer program launches, and advance our mission of making school transportation safer. This role will lead brand communications, customer implementation communications, customer and field marketing, and public relations and press coordination, while serving as a key communications partner to executive leadership, Government Relations, Customer Success, Sales, and Product.

The Senior Manager, Brand Communications will play a critical role in the brand communications strategy and successful launch of new customer programs by developing comprehensive communications strategies, public awareness campaigns, and community engagement plans that educate stakeholders and build public trust. The ideal candidate is an experienced marketing and communications professional who thrives in a highly collaborative environment and is comfortable working directly with customers, elected officials, school district leaders, law enforcement agencies, media outlets, and other public‑sector stakeholders.

• Develop and execute integrated marketing strategies that increase brand awareness, support revenue growth, and align with corporate objectives.
• Lead public awareness campaigns that educate communities and promote school bus safety across new and existing markets.
• Develop campaign messaging, communications plans, and implementation toolkits that support successful customer program launches.
• Lead seasonal and strategic awareness initiatives, including back‑to‑school campaigns, National School Bus Safety Week, Love the Bus Month, and other high‑impact public education efforts.
• Ensure consistent brand messaging and storytelling across all marketing channels and customer touchpoints.

• Serve as the marketing lead for customer implementations, partnering cross‑functionally to develop communications strategies for every new program launch.
• Create launch communications including public service announcement (PSA) toolkits, press releases, customer communication materials, executive messaging, and supporting collateral.
• Collaborate with Customer Success, Government Operations, and external stakeholders to ensure coordinated, successful market launches.
• Support customers with communications resources that drive public awareness and community engagement.

• Develop customer success stories, case studies, testimonials, advocacy materials, and other communications that reinforce Bus Patrol's mission and customer impact.
• Partner with internal stakeholders to translate customer outcomes into compelling stories that support brand awareness, advocacy, and commercial growth.
• Lead awards submissions and external recognition opportunities that elevate Bus Patrol's brand.

• Provide strategic support and oversight for trade shows, conferences, webinars, customer events, and industry sponsor ships.
• Oversee the Field Marketing team to ensure consistent messaging, executive preparedness, and communications alignment across all events.
• Develop executive briefing materials, event messaging, and attendee communications as needed.

• Manage and develop direct reports while fostering collaboration, accountability, and professional growth.
• Oversee relationships with external agencies, contractors, and marketing vendors to ensure high‑quality execution.
• Lead email marketing strategy and support annual marketing planning, budget management, performance reporting, and cross‑functional coordination across Product, Sales, Government Relations, Customer Success, and other business functions.
• Identify opportunities to improve marketing processes, campaign effectiveness, and operational efficiency.

• 7+ years of progressive experience in corporate communications, public relations, brand communications, public affairs, or a…